Justine Doucet

Marketing & Go-to-Market Strategy: Creation of a 5-year playbook to define the multi-channel and international marketing strategy (12 Countries) meeting acquisition and retention objectives. Launch of a new promotional product: +15% monthly acquisition.

Performance and Budget Management: Budget definition and monitoring (€10M) Leadership and Management: Permanent cross-functional coordination (Product, Sales, Data, Finance) to align marketing strategy and business impact. Management (2 project managers)

Lifecycle Marketing: Definition of the loyalty program strategy in collaboration with data, product, and finance teams. Management of CRM loyalty and referral campaigns aimed at increasing conversion, repeat purchases, and LTV (on average +10% on repeat purchases) Performance and Data Analysis: Monthly performance analysis (repeat, retention, churn) Cost monitoring and reporting to management and local teams. Project Management and Customer Experience: management of pain points in coordination with customer service (-25% on the number of tickets) continuous improvement of the user journey with the product team.

Management of a client portfolio (McDonald's France, Switzerland, South Africa, Egypt, and United Arab Emirates)

Definition of pricing strategies based on price elasticity analysis. Post-implementation performance recommendation and monitoring. Analysis of promotional initiatives and marketing operations.