Justine Donzel

Managed 4 events in British Columbia and Alberta. Monthly design of portfolios and price lists. Creation of event and marketing materials, social media content, and visual elements for marketing campaigns. Website management: SEO and product catalog updates. Management of Facebook and Instagram accounts.

Definition and implementation of digital marketing strategies focused on lead generation (activity mainly conducted in English). Coordination and management of the company's presence at international trade shows: 9 events in 10 months (CPhI, Bio US, CNS Summit, etc.). Management of LinkedIn Ads campaigns via LinkedIn Campaign Manager (+26 qualified leads in 3 months). Optimization of website SEO and user experience. Design of marketing materials and management of social media content and communities (+1,000 followers in 9 months and increase in engagement rate from 4.3% to an average of 12% per post).

Managed 46 digital advertising campaigns and 15 email marketing campaigns. Improved website performance, with a 6% increase in lead generation in one year. Management of international B2B and B2C e-commerce platforms, with a focus on European and North American markets. Contributed to the strategic development and launch of two new products.