Freelancer profile translated to English.

Description

Do you have a project, an idea, or a brand to grow? I offer you over 13 years of experience in marketing, communication, and customer experience to create strong brands and memorable experiences, with what characterizes me daily: energy, creativity, kindness, and rigor.

Originally from Champagne, my passion for wine naturally led me to work for over 13 years in the world of wines and spirits, in France and internationally. I held strategic positions in marketing, communication, and business development for major Houses in Bordeaux, Paris, and various international markets.

Today, I support companies, brands, and HCR (hotels, cafes, restaurants) establishments in their development, launch, and valorization projects.

🍾 Brand Marketing & Development

Launching a new brand, a vintage, or an innovative concept? I will guide you in defining your brand strategy and its operational deployment:

Brand positioning and platform

Brand storytelling and identity

Communication strategy and activation plans

Development and market entry in France

Strategic and operational support to accelerate your growth

🌿 Menu Development Consulting For HCR

Looking to enhance your attractiveness and create a memorable customer experience?

I can help you by proposing quality wines, spirits, and non-alcoholic beverages?

✨ Event Planning & Brand Experiences

Need to organize a product launch, a trade show, a seminar, or a team-building event? I design and facilitate tailor-made experiences.

My approach combines strategic vision, operational excellence, and a passion for the world of wine, hospitality, and brand experiences.

Let's discuss your project.

Justine

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Marketing & Communication Consultant and Corporate Sophrologist
WINE AND SPIRITS
January 2022 - Today (4 years and 6 months)
Bordeaux, France

I am an entrepreneur with a dual activity. I am a marketing and communication consultant specializing in the wine and spirits sector. I am also a facilitator of wine tasting workshops and a corporate sophrologist.
My goal: to help you express your feelings and emotions through tasting.
I am a dual-activity entrepreneur based in Bordeaux. I am a certified sophrologist, specializing in corporate settings. I am also a marketing and communication consultant in the wine and spirits sector.
My goal: to support you dynamically and kindly in your project. The added value: I help you preserve the mental health of your employees through sophrology.
Project Management Marketing Communication Strategy Event Planning Workshop Facilitation Tasting
CIVB Conseil Interprofessionnel du Vin de Bordeaux
Trade Manager France/Belgium
WINE AND SPIRITS
August 2019 - May 2021 (1 year and 10 months)
Bordeaux, France
Promote the diversity of Bordeaux wines and the sector's CSR commitments.
• Monitor and analyze markets, trends, and consumer behavior.
• Develop action plans for each distribution channel with a focus on HCR to restore image and encourage the recommendation of Bordeaux Wines.
• Manage partnerships (Fooding, Michelin, Omnivore, Tour des Cartes).
• Implement trade actions in synergy with operators and key accounts.
• Maintain and develop relationships with various distribution channels.
• Develop professional training in partnership with the Bordeaux Wine School.
Project Management Event Organization Trade Marketing Operational Marketing
SPIRIBAM
International Marketing Manager
WINE AND SPIRITS
January 2018 - July 2019 (1 year and 6 months)
Paris, France
Responsible for the international and domestic market launch of brands (Rums from Saint Lucia, Martinique, and Mauritius). Development and monitoring of International Marketing plans and budgets, and distributor strategies. Strategic thinking on range evolution (range expansion, new product creation, packaging modernization, etc.). Implementation of digital strategies for each brand (Facebook and Instagram). Organization of B2B and B2C events, tastings, masterclasses, international cocktail competitions, professional trips, international trade shows (Vinexpo, Prowein).
Strategic Marketing Operational Marketing Project Management Event Planning Event Organization Product Launch