Freelancer profile translated to English.
Back to original languageAbout Justine
After an initial student path in IT, I moved towards more literary skills. By combining technical skills with communication and marketing strategies that I have learned and applied, I assist you on short-term assignments, focusing on a particular aspect of your communication.
I have a particular appetite for SEO-optimized web writing, creating mailings, and customer journeys through this channel. I can provide you with solutions for activating and reactivating your prospects, which is one of the processes I have most developed in my previous experience.
I am also keen to help you develop your visibility on social networks, whether for daily network management or for finding solutions to optimize your profiles, do not hesitate to contact me!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Rennes (up to 50km), Saint-Brieuc (up to 20km)
Experience
- HealpicCommunication and Digital Strategy ConsultantHEALTH AND WELLNESSSeptember 2021 - November 2021 (1 month)- Creation of agency materials- Creation of professional LinkedIn page- Publications for the LinkedIn page (visual creation)- Editorial planning- Consulting and Brand Marketing
- IGC Business SchoolDigital Communication ManagerEDUCATION AND E-LEARNINGSeptember 2019 - September 2021 (2 years)Rennes, France- Design and monitor a media plan- Conduct an email campaign respecting best practices- Creation of automated campaigns -> 65% open rate, 16% click-through rate- Creation of one-off campaigns with CTAs and link tracking in emails-> average open rate: 52%- Management of an audience of 2000 contacts on Mailchimp (6 different segments)- Administer a website- Evaluate a website's e-reputation- Master a company's e-reputation- Improve a website's ranking (SEO) -> 22% increase in traffic on the least visited site- Survey the company's popularity and its presence on the web and social networks, produce detailed reports on presence and make recommendations- Perform technical configurations on various social platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) and monitor results- Administration of Google My Business pages, creation of posts- Collect and organize information on school life and disseminate it on social networks -> +50% subscribers on LinkedIn in 12 months- Prospect data collection, prospect activation and reactivation- Monitor website traffic with Google Analytics (6 sites and 6 reports/week)- Create reports on Google Data StudioExamples of achievements: https://bressinjustine.notion.site/a63dbe1c8c98417f926906d52d3e3eff?v=e68ae2dfcce4407da8ea9b0dcd144f93
- DigitaleoDeveloperSOFTWARE PUBLISHINGSeptember 2018 - September 2019 (1 year)Rennes, France- Developments on a Back-Office project.- Development of a module connecting the Zapier platform to the company's APIs.- API documentation and implementation of a collaborative documentation workflow based on Postman platform features
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Education
- Master in Communication and Digital StrategyIGC Business School2021Stratégie d’entreprise et de communication Communication Management et RH Gestion d’entreprise Web marketing Web rédaction Outils digitaux (Google Ads, Google Analytics) Référencement web Culture graphique E-réputation Droit de l’information et de la communication Droit du numérique
- Web Designer Developer specializing in mobileIMIE Rennes20192/3 modules d'obtenus
Certifications
- Inbound MarketingHubspot2020
- Google Analytics Level 1Google2019