Justine B.

Responsible for the company's marketing strategy and digital performance.

Steering multi-channel communication, brand positioning, and digital transformation: marketplace optimization, activation of growth levers (SEO, CRM, paid media), and coordination of service providers and internal teams.

Responsible for the coherence of the digital ecosystem and the operational implementation of marketing and product projects.

Founder of the Papier & Pixel studio, I support companies, brands, and creators in designing their print and digital communication materials.

I combine creativity and strategy to build coherent visual universes, from logo to website, including social media and illustration.

Services:

– Visual identity & art direction

– Graphic design & layout (print)

– Web design & creation of showcase websites

– Illustration & creative content

- Strategy & Tools: Brand positioning and storytelling in a rapidly changing sector (silver economy, co-living); implementation of the entire internal stack (SharePoint, Trello, shared folders…); construction of complete marketing funnels (emails, content, segmentation).

- Branding & Content: Creation of a complete visual identity (graphic charter, editorial line); deployment of a range of brand assets (email signatures, one-pagers, flyers, letter templates, sales presentations); translation of all documents into English.

- Digital & Web Communication: UX/UI design for 3 websites (sitemap, design, construction with no-code builder); complete redesign of Instagram & Facebook social media (editorial line, bio, templates, posting strategy, and social SEO); writing thematic blog posts + monitoring and press review.

- Analysis & Benchmarking: Conducting strategic benchmarks (international and local, Southern France) on senior co-living and shared housing trends; participation in the design of a health dashboard for an application related to residents' needs.