Justine Begue

I managed the business development and event management for Chai 33 at Bercy.

🎯 Objective: Structure, develop, and sustain the event activity.

Daily:

- Development of the client portfolio (B2B & B2C)

- Design and commercialization of tailor-made events

- Negotiation and strategic account management

- Coordination with operational teams

- Optimization of the customer experience

📈 Result: +20% growth in event revenue.

This experience allowed me to refine my strategic vision of business development in the hospitality industry, combining product culture, interpersonal skills, and operational excellence.

I support companies, institutions, and entrepreneurs in structuring and developing their brand image, by aligning strategy, visibility, and performance.

My approach is based on a global vision: position, activate, measure, and optimize.

🎯 Objective: Build strong and coherent brands capable of generating awareness, engagement, and growth.

Main missions:

- Development of brand and positioning strategies

- Definition of editorial lines and digital identities

- Design of Social Media & Social Ads campaigns

- Audit and strategic recommendations (tenders, image overhaul)

- Management of awareness and acquisition campaigns

- Performance analysis and continuous optimization

📊 Results:

- 10+ clients supported (Retail, Agri-food, Construction, Hospitality, Services)

- Average Instagram engagement rate: 2%

- Average LinkedIn engagement rate: 7.5%

- Average 20,000+ views on awareness Ads campaigns

This activity enriches my deep understanding of brand and growth challenges, and naturally aligns with my expertise in business development and event management.

I supported the development of digital communication and acquisition strategies for a portfolio of clients.

🎯 Objective: Structure brands' digital presence and optimize their performance.

Daily:

- Management and development of a client portfolio

- Development and deployment of communication and acquisition strategies

- Structuring and developing brand identities

- Management of multi-platform Social Media campaigns

- Deployment of performance-oriented acquisition campaigns (Social Ads)

- KPI analysis and optimization recommendations

This experience allowed me to strengthen my strategic vision of brand development and digital performance, by combining creativity, analysis, and a results-driven approach.