Justine Badaire

Over 10 years of experience in digital marketing, product marketing, and product management. My responsibilities have included:

> Designing and launching features that meet user needs while achieving ambitious business goals.

> Collaborating with multidisciplinary teams (tech, marketing, design) in an agile framework.

> Defining and prioritizing strategic roadmaps, translating OKRs into concrete action plans.

> Analyzing and interpreting data for rapid product iteration.

> Working on diverse topics, from conversion optimization to developing new acquisition channels (e.g., cross-channel campaigns, partner offers).

I am passionate about finding the balance between innovation, customer satisfaction, and economic performance, with a strong emphasis on continuous testing, learning, and improvement.