Justine Arquillière

The Product Owner is the interface between clients, users, and development teams. They gather needs from these stakeholders, define the developments to be carried out to meet those needs, work with the team to estimate them, then oversee their realization and validation before making them available.

Main missions:

- Product Design

→ Co-design with the product designer, user testing, and ensure the technical feasibility of solutions

- Collaborate with Teams

→ Ensure marketing, business, and performance teams are involved in the different stages of the product lifecycle

- Product Steering

→ Regularly re-evaluate backlog priorities based on changing context or new information

- Product Quality Assurance

→ Validate developed features through functional testing and user acceptance testing

- Performance Monitoring

→ Implement A/B tests and analyses to validate hypotheses and optimize the product based on results

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GOALS

- Build a more qualified customer database

- Increase customer retention and satisfaction

- Boost sales and revenue: online, in-store, and B2B

MISSIONS

- Increase revenue by 10% through automation

- Achieve 10% of total revenue from e-commerce

- Improve product QR codes

- Enhance database qualification

- Implement Salesforce personalization tools

- Create a loyalty program: to be developed next year

- Identify our best customers and trigger purchases

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GOALS

- Build the biggest qualified consumer database

- Increase Customer Retention and satisfaction

- Boost sales and revenues: on line on rossignol.com, in stores and wholesale

MISSIONS

- Automation +10% Increase

- CRM Turnover 10% of total revenue

- QrCodes on product improvement

- Increase the database qualification

- Implement the Personalization unit

- Loyalty program specifications: to develop next year

- Identify the gold customers and trigger purchases

- Launch of an MVP for a web solution to manage real estate agency connected storefronts: clap.show from the clap.tech suite

- Participation in developing the product vision

- Implementation of initial OKRs

- User research: exploratory interviews, workshop facilitation, field observations, etc.

- Implementation of a KPI dashboard

- Collaboration with a product designer and 2 developers

- Application of a common product playbook with other PMs in the company

- Monthly sharing session with 2 other PMs

- Testing of features before production

- Identification of master KPIs

- Implementation of rituals to unite teams

- Collaboration with a key sales representative & many other things to discover!