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Justin CappelleJC

Justin Cappelle

Web Designer | WordPress & Shopify | Website

€800/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Justin

Expert WordPress developer based in Switzerland, I create websites that generate real results: Google visibility, leads, and sales.

7 years of experience · 30+ projects delivered · 5.0/5 on Google

Real estate, e-commerce, tourism, artists, schools, associations, marketplaces, startups: I have worked in all sectors. Every project has its constraints. I adapt, not the other way around.

WHAT I BUILD

→ UI/UX Web Design: mockups, art direction, custom design
→ Custom WordPress websites (custom theme, Elementor, code)
→ WordPress Redesigns: performance, SEO, design, migration
→ WooCommerce e-commerce, marketplaces, conversion-optimized stores
→ Landing pages and showcase websites
→ Webflow & Framer websites for premium-looking deliveries
→ Next.js / React applications when WordPress is not enough
→ Automation & AI: Make.com, content pipelines, CRM and social media integrations

▸ WHAT SETS ME APART

Native SEO : Core Web Vitals, semantic markup, loading speed. Every delivered website is structured for Google from the start. No need to follow up with a separate SEO provider.

Agency Subcontracting : I deliver what you sold to your client, on time, without friction. Full autonomy, no chasing.

Clean Delivery : maintainable code, CMS training included, post-launch support. You manage your content in complete autonomy.

▸ HOW IT WORKS

Clear brief → detailed quote → development with step-by-step approvals → delivery with CMS training → post-launch support. No surprises along the way.

▸ STACK

WordPress · WooCommerce · Webflow · Framer · Next.js · React · PHP · ACF · Elementor · Tailwind CSS · Make.com · Technical SEO · Rank Math

📍 Switzerland (Vaud) · Remote FR · CH · BE
⚡ Response in under 2 hours during the day
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Leedy
    Creation of the leedy.ch website
    REAL ESTATE
    January 2025 - Today (1 year and 5 months)
    Lausanne, Switzerland
    Objective
    Create an online platform to connect real estate experts with individuals, while increasing the brand's local visibility.

    Execution
    • Complete website design and development
    • Implementation of a local SEO strategy: technical optimization, local markup, creation of geolocated pages
    • Creation of targeted landing pages for lead acquisition
    • Development of custom tools for users and experts
    • Social media management: content creation, engagement, growth strategy
    Stack
    WordPress, Elementor, ACF, HTML, CSS, Local SEO, Google My Business, Figma, Meta Business Suite
    Elementor WordPress SEO Plugin Wordpress Figma
  • Trio De Turismo
    Complete website redesign
    TRAVEL AND TOURISM
    May 2025 - Today (1 year and 1 month)
    San José, Costa Rica
    Objective
    Reposition the Trio De Turismo website to improve search engine visibility, strengthen brand image, and increase digital channel conversions.

    Execution
    • Complete website redesign with WordPress + Elementor: new, clearer, modern design aligned with the new graphic identity
    • Conversion optimization: redesigned page structure, highlighted calls-to-action, smoother user journey
    • Comprehensive SEO support: strategy for strategic keywords, content writing and creation of targeted pages, local SEO, internal linking
    • Creation of new optimized pages to boost visibility in key geographic areas
    • Implementation of a coherent SEO & web strategy: performance monitoring, continuous recommendations, content improvement

    Stack
    WordPress, Elementor, ACF, HTML, CSS, SEO (local & national), Figma, Google Search Console, Google Analytics
    Elementor WordPress
  • Real Insiders
    Creation of the realinsiders.ch website
    REAL ESTATE
    April 2025 - April 2025
    Lausanne, Switzerland
    Objective
    Create a showcase website to host and promote a real estate podcast, with the ambition to become the benchmark platform in the Swiss sector.

    Execution
    Complete website design from scratch: architecture, design, development, deployment. Integration of podcast episodes, on-site SEO configuration, performance optimization. Scalable website designed to accommodate new features (directory, articles, advanced search...).

    Stack
    WordPress, Elementor, ACF, Technical SEO, Web Performance.
    Elementor WordPress Création de sites web Création de site WordPress

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Education

  • CFC
    CPNV
    2022
    WordPress, Elementor, Webflow, Framer, Figma, HTML, CSS, Responsive design, UX/UI design, SEO, Core Web Vitals, Landing page, Site vitrine, Design sur mesure, Optimisation mobile, Rédaction web, Google Analytics, Hébergement web, Maintenance, Gestion de projet

Skill set

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