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Jürgen HoffmannJH

Jürgen Hoffmann

Web Writer & Crypto/Finance Journalist

€350/day
Brest, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jürgen

Web writer and crypto/finance journalist (FR/EN), I help media outlets, Web3 startups, and crypto projects produce reliable, high-performing, and results-oriented content: SEO-optimized articles, analyses, newsletters, and X/Twitter threads.

For over 5 years, I've covered the news of cryptocurrencies, financial markets, macroeconomics, regulation, and Web3. Gradually, I've focused on an SEO and content optimization approach: keyword research, page optimization, updating in-depth articles, traffic statistics analysis, and editorial recommendations. Additionally, I do ghostwriting in English for American crypto-focused accounts (100,000 to 1 million followers), adhering to strict guidelines.

Specifically, I can offer you:
- Fast and regular article production (news, long-form, guides) with source verification and solid documentation.
- An editorial and SEO strategy: topic selection, outlines, optimization, internal linking, improvement of existing articles, and editorial line consistency.
- Newsletters: information selection and prioritization, clear summaries, editorial angle, and simple visuals.
- X (Twitter) threads: educational and news content, structured to encourage replies, shares, and engagement.
- Fundamental and market analyses: project study, tokenomics, risks, trends.

Depending on your needs, I can provide one-off support or monthly assistance (editorial plan + production). The goal is to save you time, increase quality, and improve the visibility and engagement of your content. If you wish to propose other topics, no problem, I am open to suggestions given my ability to make complex, technical, or poorly documented subjects accessible.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Brest (up to 50km)

Experience

  • ClickOut Media
    French-speaking Web3/Crypto Journalist and Content Writer
    PRESS AND MEDIA
    December 2024 - Today (1 year and 8 months)
    • Daily writing of articles on cryptocurrency, Web3, and financial market news (approx. 20 articles/week).
    • Daily journalistic watch and source verification.
    • Writing long-form content (features, analyses).
    • Supervising a team of freelancers: quality control, topic selection, adherence to editorial line.
    • Leading weekly production follow-up meetings.
    • SEO analysis (trends, competition) and content optimization.
    • Analysis of Google Analytics data to adjust production and propose new directions.
    Web Content Writing Article Writing Editorial Management Team Management SEO Analysis
  • Confidential (NDA)
    Crypto Ghostwriter & Market Research Analyst (US Influencer Accounts – 100K to 1M Followers)
    SOCIAL NETWORKS
    June 2023 - Today (3 years and 2 months)
    • Ghostwriting in English for US crypto accounts with a large audience (100,000 to 1M followers): high-value threads (educational + news + analysis).
    • Fundamental analysis of Web3 projects: thesis, tokenomics, team/roadmap, competition, risks (smart contracts, governance, liquidity), catalysts.
    • Market analysis: macro/crypto monitoring, trends, and on-chain data.
    • Adherence to strict marketing guidelines (tone, terminology, mandatory disclosures, communication rules).
    • Monitoring and verification of information, SEO analysis of competition.
    • Adapting content to brand positioning (launches, campaigns) while maintaining a native X style.
    • Ability to maintain distinct voices according to accounts (angle, lexicon, style), with short deadlines and multiple validations.
    Ghostwriting Proofreading Editing Web Content Writing Social Media
  • Coinstancy
    Capital Manager and DeFi Strategist
    BANKING AND INSURANCE
    November 2024 - Today (1 year and 9 months)
    • Definition of the allocation thesis (by stablecoin, protocol, chain, yield type).
    • Construction and maintenance of an investment universe: eligible protocols, exposure limits, entry/exit conditions, watchlist.
    • Yield/liquidity/cost arbitrage (fees, bridges, slippage) / risks (smart contracts, oracles, bridges, stablecoins, counterparty).
    • Implementation of core and secondary strategies, documentation of net performance.
    • Risk analysis: audits, TVL, incident history, dependencies (oracles, admin keys, multisignature), governance, attack vectors.
    • Writing risk notes (pre-execution) and post-mortems (incident / near-miss).
    • Active monitoring of vulnerabilities, incidents, and parameter changes.
    • Research and evaluation of protocols/products (lending/borrowing, stable pools, vaults, RWA, covered strategies if applicable).
    Finance Risk Management Document Research Data Analysis Asset Allocation

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Education

  • Master's Degree in Digital Law, specializing in Trusted Third Parties and Digital Security
    Faculty of Law, Political Science and Management - University of La Rochelle
    2024
    - Normes & gouvernance numérique : dématérialisation, sécurité et confiance, gouvernance d’Internet, institutions et cyberjustice, sources du droit de la confiance, introduction au RGPD - Droit du numérique & activités en ligne : droit des obligations (contrat, preuve), contrats informatiques, contentieux de l’Internet, e-commerce, marché numérique, propriété intellectuelle & numérique. - Confiance numérique & conformité : organisations et normalisation, assurances et responsabilités liées aux nouveaux enjeux du numérique, gestion de la conformité RGPD, identité numérique et protection des données. - Données & technologies : collecte/stockage/gestion des données (objets connectés, big data), notions d’IA (machine learning, data-mining), traces numériques, archivage électronique, coffre-fort numérique, cloud, interopérabilité/traçabilité, vote électronique, signature électronique et eIDAS. - Cybercriminalité & cybersécurité (volet juridique) : cybercrime et droit pénal, cybercriminalité et droits fondamentaux, technologies de lutte contre la cybercriminalité. - Économie numérique : e-finance/monétique, facture électronique/e-paye, fiscalité des entreprises du numérique, marchés publics, impact des évolutions réglementaires. - Blockchain : enseignement dédié “blockchains et applications”.
  • Law Degree
    UBO Quimper - University of Brittany Occident
    2022

Skill set

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