Junior M.

As a Community Manager at the newspaper Les Échos, I was responsible for managing and developing the digital presence of the media outlet on its various social platforms, with a clear objective: to strengthen community engagement and maximize the visibility of editorial content.

Managing the newspaper's Facebook (+800K followers) and Instagram (+100K followers) pages.

Planning and publishing content adapted to the specifics of each platform (articles, infographics, carousels, videos, Reels, stories).

Engaging and moderating communities by responding to comments and private messages to foster interaction with readers.

Implementing engagement strategies to stimulate interactions (polls, Q&As, discussions around economic news).

Designing impactful visuals (infographics, illustrated posts) to make information more accessible and viral.

Producing Reels and short videos to explain economic news in a dynamic and impactful way.

Adapting the tone and format of publications according to the audience and current trends.

Monitoring publication performance through key indicators (reach, engagement, click-through rate, shares).

Identifying the most effective formats and topics to adjust the content strategy accordingly.

Competitive monitoring and benchmarking of best practices to optimize the media's digital presence.

Working closely with journalists and the editorial team to effectively promote their articles and adapt their content for social media.

Coordinating with graphic and video teams to produce attractive and optimized content for each platform.

Guest speaker on several campuses in Bachelor and Master programs

Social Media Strategy:

• Identify the digital ecosystem: platforms, social networks, and their specificities

• Conduct an audit of a brand's digital presence and measure its e-reputation

• Explore opportunities for a brand to engage on social networks

• Define a social media strategy

• Design an e-influence strategy

• Measure a brand's e-reputation

Marketing Plan

• Develop a marketing strategy

• Implement a marketing strategy

• Case studies

🎯 Implementation of Social Media Strategy, Instagram & Facebook

- Brand understanding,

- Competitor analysis,

- Content strategy,

- Editorial planning with organization of posts, stories + writing (Excel),

- Instagram: Creation of a feed based on identity, mood board,

- Creation of some content: posts and stories.

🎯 Management of Instagram and Facebook social networks

- Content creation

- Publication scheduling

- Daily monitoring

- Community interaction

- Management of private messages and comments

- Analysis, reporting, and tracking of Instagram and Facebook accounts