Freelancer profile translated to English.

Description

Founder of JUNGAE — a brand and offer strategy consulting firm based in Paris. 20 years of experience in Beauty, Fragrance, Haircare, Home & Lifestyle. Formerly at NellyRodi.

I support marketing, innovation, and product departments in building more desirable, coherent, and effective brands — through trend analysis, brand strategy, offer architecture, and creative guidelines. Clients: LVMH, L'Oréal, Diptyque, Nespresso, Olivia Garden, Hydracy. Founder of Tresse Paris, winner of the Bpifrance Innovation prize.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
German
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

JUNGAE
Founder
January 2009 - Today (17 years and 7 months)
Paris, France
Founding and managing a strategic & creative consulting firm to accelerate business. Global assignments with strategic and/or operational business units.

Prospective and insights(marketing, creative, consumer): Trend observatories, inspiration books, 360° monitoring, benchmarks, innovation drivers, target audience and cultural platforms analysis.

Brand strategy to (re)build fundamentals:Strategic framework, platform, pillars, SOP, reason to believe, repositioning, naming and storytelling strategy, strategic recommendations for image and value proposition.

Offer and collection strategy to retain or expand the conquest target, and to animate the portfolio:Offer rationalization and diversification, collection plans, buying guides, new product territories, concept proposals for launches, product workshops, lifestyle embodiment of products and services.

Creative strategy to unite teams around desirable and marketable codes:Visual guidelines, CMF consulting, color palettes, sourcing innovations, talent curation for co-branding and collaborations.
Brand Platform Brand Strategy
Tresse Paris
Co-founder & General Manager / Responsible Cosmetics
FASHION AND COSMETICS
January 2020 - January 2024 (4 years)
Creation and general management of an organic brand, awarded Bpifrance Innovation 2021 and Natexpo 2024.

End-to-end project management: R&D, product development, business model, offer strategy, branding, marketing-dev, commercial strategy, editorial strategy, budget management, KPI definition, and service provider management.
NellyRodi
Senior Lifestyle Consultant / Style Bureau
January 2007 - December 2009 (2 years and 11 months)
Account manager for major clients of the agency.
Sectors: Beauty, Design, Lifestyle.

Development of the marketing intelligence division.
Management of the agency's consulting missions from brief to final delivery.
Types of missions: Benchmarking, analysis, identification of market and cultural trends, strategic recommendations for product offers, collection planning, CMF color material finishes recommendations, buying guides.
Prospective Offer Strategy