Freelancer profile translated to English.
Back to original languageAbout Julien
I help companies, startups, and large accounts generate clients through **SEA, SEO & GEO**, with a multi-lever growth approach focused on performance.
My approach:business and results-oriented. No jargon, no empty promises, recommendations that can be implemented immediately within 1 month and 3 months. What I do concretely on a daily basis:
1. SEA / Paid Search: audit & management
➡️ Audit and management of accounts up to €1.5M annual budget
➡️ Account structuring, market analysis, bidding strategy
➡️ From startups to large accounts
→ Goal: every euro invested must be a profitable euro.
2. SEO & GEO: organic visibility and AI
➡️ SEO: technical, semantic, and performance audit, optimization, and copywriting
➡️ GEO: supporting the evolution of SEO towards conversational engines (ChatGPT, Gemini, Perplexity)
➡️ Be found where your clients are searching, and now where they are asking
→ Goal: more useful traffic, more leads, and presence in AI responses.
3. Growth: multi-lever performance acquisition
➡️ 360° acquisition strategy: SEO, SEA, SMA, Display, Programmatic, Affiliate
➡️ Tech, data, and analytics coordination
➡️ AI orchestration and process automation (n8n, Claude Code)
→ Goal: measurable growth across all levers.
+ Training & Coaching
➡️ SEO / SEA / GEO workshops and training, pragmatic and actionable
➡️ Entrepreneur mentoring
Why me?
> Growth across all projects I've managed over time
> An expert and versatile profile: the full spectrum of Search and acquisition
> Real mastery of AI orchestration, from development to automation
> +10 years of experience, from agency to client, from startup to large account
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris 13e Arrondissement (up to 50km)
Experience
- Freelance GROWTH, SEO & SEASEO & SEA Manager / Growth Manager / Acquisition ManagerDIGITAL AND ITJanuary 2021 - Today (5 years and 7 months)Paris, FranceFreelance Growth & SEO Manager:- SEO Audit: technical, semantic, content- SEA Audit: tracking, campaigns, Ads, LP, performance- SMA Audit: tracking, performance- Campaign management across platforms- Agency management- Consulting & Strategy on acquisition, deduplication, platform selection- Reporting and automation: n8n, Make, Javascript Scripts
- MelijoeSEO & SEA Manager / Growth ManagerLUXURY GOODSMay 2018 - November 2020 (2 years and 6 months)Paris, FranceE-commerce and multi-channel acquisition manager across 8 markets.Responsibilities:▪ SEA - Paid Search: strategies and operational management of multi-account international campaigns (search, shopping, display...)▪ SEO: management and oversight of technical and content projects▪ Social Media: management of Facebook-Instagram, Pinterest, VK campaigns▪ Display: management of performance and Branding campaigns.▪ Affiliate / Partnerships▪ Dashboard / Analytics CreationTools: Google ads, Bing ads, Merchant Center, Google Analytics, Content Square, Search Console, Lengow, Channable (data feeds), Facebook Manager, Pinterest ads, SEM rush, Slack, Jira, Advanced Data Studio...
- Groupe Pierre & Vacances Center ParcsAcquisition Manager / Traffic Manager / Growth ManagerTRAVEL AND TOURISMMay 2017 - May 2018 (1 year)Paris, FranceAcquisition Manager for the Pierre & Vacances brand's online media channels for the French and UK markets.Responsibilities:▪ Management of Social Media campaigns (Facebook, Instagram) in conjunction with organic strategy▪ Management of Display / RTB / Programmatic campaigns: Performance, Branding, Retargeting, Data.▪ Lead on the internalization and tendering of PVCP group's programmatic tools (transparent model via a trading desk, tool selection, progressive internalization logic...)▪ Management of the affiliate program▪ Management of comparison sites (Google hotel ads, Tripadvisor, trivago...)▪ Development and management of dedicated partnerships (websites, blogs, influencers...)▪ E-mailing (acquisition, retargeting, integration)▪ Technical project monitoring: audience management / Content personalization / CRM onboarding▪ Development of strong synergies with the group's various departments: offline marketing, communication, community management, web animation team, UX, creative studio, publishing, data and analytics unit, CRM....Tools: GA version 360, Lengow, Channable, DCM, DBM, Comparison sites...
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Education
- Fullstack Developer CertificationLa Capsule Bootcamp Coding2021- Programmation Front-end : JavaScript / React / Redux / HTML 5 / CSS - Programmation Back-end : Node.JS / Express - Base de données : Mongo DB - Workflow : Git / Github