Freelancer profile translated to English.
Back to original languageAbout Julius
Most brands don't fail because of design. They fail because identity and culture grow without clear direction.
With scale comes complexity. Interpretations drift. Decisions lose consistency.
Culture always emerges. The question is whether it is shaped – or forms by chance.
Without conscious direction, it develops from habits, individual decisions, and implicit assumptions. This creates friction – internally and externally.
What's often missing is not creativity. What's missing is clarity.
I develop brand systems that clarify identity and create orientation.
Through conceptual, human-centered processes, I guide companies in penetrating their current state, defining a clear target position, and translating both into a viable structure.
Brand strategy, identity, storytelling, and visual leadership are not isolated disciplines. They are building blocks of a system.
A system that enables differentiation. Strengthens internal alignment. And supports sustainable performance.
Not short-term campaigns. But foundations on which growth and culture are consciously shaped.
If you are convinced that identity should not be a product of chance, but the foundation of entrepreneurial strength, we should talk.
More than 100 companies on four continents have consciously shaped this path.
German
Native or bilingual
English
Fluent
Can work on-site
München (up to 50km)
Experience
- GGRRIIDDBrand Designer / Photographer (Founder)November 2014 - Today (11 years and 9 months)I develop brand systems that clarify identity and create orientation. I combine strategy, storytelling, and visual leadership into clear structures that enable differentiation, strengthen internal alignment, and create sustainable brand impact.
- JULSENJESPERPhotographer (Founder)October 2020 - Today (5 years and 10 months)Miami, United StatesPhotography in the areas of documentation, portrait, business, automotive, product, and lifestyle with a focus on visual storytelling. The goal is an authentic and consistent visual world that strengthens brands, clearly communicates content, and creates sustainable impact.
- AGENTUR KREATIVESSenior DesignerMarch 2019 - September 2020 (1 year and 6 months)Brooklyn, United StatesSenior Designer with a focus on concept development, design, and visual brand leadership. Development of creative approaches and their implementation into consistent, cross-media solutions with a clear focus on impact and brand identity.
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Education
- Bachelor of ArtsMEDIADESIGN HOCHSCHULE MÜNCHEN2014Bachelor of Arts