Freelancer profile translated to English.

Description

More traffic does not automatically lead to more customers.

Problems in customer acquisition often stem from a website that is not convincing, a funnel with unnecessary hurdles, or processes that do not consistently follow up on inquiries.

That's exactly where I come in.

I develop and optimize systems for acquiring customers and employees, from the initial ad to the inquiry in the CRM.

This includes Google Ads, Meta Ads, landing pages, sales funnels, as well as marketing and sales automations with the goal of making the entire process more effective, reducing lead costs, and reaching qualified prospects.

I originally come from copywriting. This allows me to view marketing not only from a technical perspective but also from the perspective of communication, user guidance, and conversion.

I work hands-on, data-driven, and with a focus on measurable results.

Services:

• Google Ads (formerly Google AdWords)

• Meta Ads

• Landing Pages & Sales Funnels

• Conversion Optimization

• CRM and Marketing Automations

• Positioning & Digital Presence

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Braunschweig (up to 50km)

Burnique Marketing
Founder & Marketing Automation Strategist
April 2024 - Today (2 years and 3 months)
– Founding and building with a focus on developing and optimizing performance-oriented customer acquisition systems.

– Conception and implementation of complete sales and marketing funnels across advertising, landing pages, and CRM systems.

– Development of automated processes for lead processing and follow-up, which increased appointment response and show-up rates by over 30%.

– Planning and implementation of complete acquisition systems consisting of paid ads, landing pages, CRM pipelines, and automations.

– Development of AI-supported funnel systems including lead qualification, communication logic, and appointment booking.

– Setup and integration of CRM systems with clear sales processes, automations, and follow-up sequences.

– Analysis of funnel and campaign data, identification of weaknesses, and continuous optimization of conversion rates through structured testing.

– Consulting companies on marketing automation, funnel conception, and CRM integration.

– Development of individual automation solutions to reduce manual processes and increase efficiency.

– Analysis of existing campaigns and identification of optimization potential in strategy, automation, and conversion processes.

– Optimization of lead management and sales processes through structured workflows and data-based improvements.
Google Ads Meta Ads Websites Lead generation Marketing Automation