Freelancer profile translated to English.

Description

My expertise lies in strategic and analytical social media and content creation for it. I conceptualize ways in which social media can be meaningfully used as a marketing channel to generate traffic and leads. I particularly enjoy content with a strong message or a lot of added value. At Greator, I had full responsibility for our YouTube channel and podcast, with a total of over 800,000 subscribers and 3.8 million monthly views & 1.55 million downloads. Currently, I advise and support my clients in growing their social media channels and reaching the right target audience.

My expertise includes:

- Identifying rapid developments and trends to purposefully implement them into one's own strategy.

- Turning social media followers into real fans and generating leads from them.

- Developing social media strategies and analyzing them measurably.

- A great passion for video content in all its forms, especially short videos for Reels and TikTok.

I offer:

- Strategy consulting and workshops

- Content planning

- Creating editorial plans

- Generating organic traffic & lead generation

- SEO for YouTube & Podcast

- Group management & community management

Sound and music production for social media: Jingles, intro/outro, background sound, own & individual music

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

Köln (up to 50km)

Social Medja
Owner - Social Media Expert
May 2021 - Today (5 years and 1 month)
For 13 years, I have been active on social media almost daily and have turned my hobby into my profession. That's why I advise and support my clients in social media and content marketing. I can specifically support you with:
Strategy consulting
Content planning
Creating editorial plans
Workshops
Content creation
Generating organic traffic
Lead generation
Community building
SEO for YouTube & Podcast
Group management
Community management
Influencer marketing
Sound and music production for social media content
Greator
Social Media Expert
February 2019 - April 2021 (2 years and 2 months)
Social Media Marketing:
- YouTube, Podcast, TikTok, Instagram & Facebook
- Conception & implementation of new formats and development of new marketing channels
- SEO-optimized content planning
- Analysis and evaluation using common social analytics + Google Analytics & Google Data Studio
- Generation of qualified leads via organic social media
- Influencer marketing
- Editorial work: preparing shoots, supervising shoots & post-production
Placing-You
Sole Head of Marketing Department / Press Relations - Working Student
May 2018 - February 2019 (9 months)
Social Media Marketing:
- Instagram, Facebook and YouTube
- Conception and creation of content
- Filming, moderation and editing of complex videos (greenscreen, Premiere Pro)