Freelancer profile translated to English.
Back to original languageAbout Julie
Graphic designer/art director, above all, I enjoy creating graphic universes forpassionate entrepreneurs and brands looking to elevate their business.
I will guide you fromstrategy**, to the **designof their identity and itsprint/digital variationsup to the launch of your project. Regular/occasional follow-up, social media content management… a long-term, 360° collaboration.
🎯 Through aunique and strategic brand image,I help youdevelopyour ideas/needs,differentiateyourself in your market, andattractyour target audience.
MY AREAS OF EXPERTISE:
AUDIT
→ Moodboard, Target audience, personas, benchmarks & competitive analysis
BRANDING, VISUAL IDENTITY & STRATEGY:
→ Moodboard Strategy,
→ Branding & Brand Identity,
→ Graphic Charter & Brandboard,
→ Illustration
→ Packaging
→ E-commerce Website
→ Showcase Website
DIGITAL:
→ Website design, showcase or responsive landing page
→ Mobile application design
→ Audit of your websites then improvement guide
→ Style Guide / Design system
SOCIAL MEDIA CONTENT:
→ Feed Creation (posts, stories)
→ Photo and video content
PRINT:
→ Creation, layout and proposals for print materials adapted to your needs (posters, brochures, flyers, packaging...).
UX:
→ Brainstorming
→ Usability audits,
→ User interviews,
→ Personas,
→ Wireframe design,
→ Prototyping,
→ Acceptance testing
MY FIGURES:
→ 50+ clients supported
→ 30 brand identities created/redesigned
→ 30+ applications or websites created/redesigned
→ 20+ audits conducted to provide improvement directions for redesigns
REFERENCES:
Salomon, Nina Ricci, Badoit, Lacoste, Richemont, Piaget, Kering, April, Captain Tortue, Yves Rocher, Desperados…
📷 Want to see more: @juliez.studio on Instagram!
💬A project, a desire, an idea in mind? Let's meet☻
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- MAKIN'OVLead CreativeCONSULTING AND AUDITSJune 2022 - Today (4 years)Paris, France
- Julie ZEDERUI/UX Designer and Art DirectorDIGITAL AND ITJune 2022 - Today (4 years)Lyon, France- Trend analysis- UX design/ergonomics (user research and testing, persona creation, empathy maps and experience maps, information hierarchy, workshops, wireframes, prototyping)- Interface design- Interaction design- Branding (logo, print & web graphic charter)- Packaging- Publishing
- KEYRUSExperienced UX/UI DesignerARTS AND CRAFTSJuly 2016 - August 2022 (6 years)Lyon, France- Design & creation of graphic identity (UI & branding)- Product knowledge (Monitoring, audit, trend & competitive analysis)- Writing ergonomic & graphic recommendations- User experience: ease of use, optimization, interface ergonomics, user journeys and user testing- Animated prototype (Sketch, Figma, Principle, Marvel)- Integration monitoring with development teams (Zeplin, Figma, Invision)- UX Prototype (Wireframe, Personas, Empathy maps, Information hierarchy, Tests, Storyboard, Co-creation workshop)Clients: Richemont, Kering, April, Captain Tortue, ENI, Yves Rocher, Richardson, Constellium, AREAS, Carrefour
Reviews
Recommendations
FU
FU
+1
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Education
- Master Multimedia Designer and CreatorÉCOLE DE L'IMAGE DES GOBELINS - Annecy2017- Sensibilité artistique et bonne culture du secteur du digital - Pratique du webdesign - Curiosité, forte réactivité et veille régulière - Ouverture d'esprit et aptitude au travail en équipe - Maturité, méthode et rigueur
- BTS Graphic Design, option communication and print mediaCANDIDAT LIBRE2014ÉDITION: _Secteur du livre, presse quotidienne, plaquette, flyers, rapports, mise en page GRAPHISME _Identité visuelle, signalétique, affiche, illustration, packaging
Certifications
- BAC STI Applied ArtsLycée Marc Bloch2010
- BTS Graphic Design, option communication and print mediaCANDIDAT LIBRE (Lisaa Strasbourg)2014