Freelancer profile translated to English.

Description

Brand Marketing Director with+8 years of experiencebetween Paris and Dubai. I started atKeringon international cultural events (Festival de Cannes, Women in Motion), beforeco-building Cruel Pancake— a streetwear and fragrance startup — alongside Hugo Philip, for nearly 6 years: brand strategy, art direction, business development, collaborations, physical activations, talent management...

What I like:creating brands, helping them find their voice and make it resonate.

My scope is at the crossroads ofcreative**, **operational**, and **strategic.

I am available for broad or targeted missions, instartup environmentsas well as ininternational corporate groups.

Nice to meet you :)

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Cruel pancake
Brand Marketing Director
E-COMMERCE
July 2020 - February 2026 (5 years and 7 months)
Dubaï, United Arab Emirates
Brand Marketing Director at Cruel Pancake, an e-commerce (B2C) fashion and fragrance startup founded byFrench entrepreneur Hugo Philip. Led brand strategy, creative direction, community growth and go-to-marketownership from day one.

- BRAND & MARKETING: built brand foundations, artistic direction, campaigns and community storytelling.
Scaled France to €10.8M revenue (2021-2025).
Fragrance launch (5 months): 4,800+ units ordered, 2,500 pop-up visits.

- COLLABORATIONS & EVENTS: directed collaborations, storytelling and pop-ups.
Cruel Pancake x Kappa x Alpine F1 Team: 5M+ earned cross-brand impressions at €0 paid ads.
Cruel Pancake x Lipton Ice Tea: 6M+ Instagram impressions, 1,500 pop-up visits.
- PRODUCT DEVELOPMENT: directed the production supply chain, owned prototypes, approvals, suppliers andlogistics. Led fragrance creation and go-to-market (with Maison Firmenich).

- E-COMMERCE, CRM & ADS: supported UX and website decisions. Led segmentation, emailing (Klaviyo, ActiveCampaign, Drop) and campaigns coordination (Meta, TikTok, Google).
CRM (France): 250K+ email contacts, ~45% open rate on top engaged segments.
Community reach: 1.2M+ followers (brand + founder), ~500K avg. organic views/post.
- AMBASSADORS & PAID INFLUENCE: managed ambassadors briefs, product seeding and paid talents activations.

- FINANCE & OPS: led budgets, structured company administration, and drove cross-team and partners alignment.
Art Direction Digital Marketing Business Development E-commerce Branding & Identity
KERING
Creative & Image Production
LUXURY GOODS
September 2018 - January 2020 (1 year and 4 months)
Paris, France
- CREATIVE ASSETS PRODUCTION: produced communication assets for Kering Group.

- BRAND ACTIVATIONS: supported Cannes Film Festival, including Woman in Motion Kering dinner. Coordinated suppliers and brand visibility across Kering maisons.
Event Management Communication Strategy Visual Communication Branding Digital Communication