Freelancer profile translated to English.

Description

I help VSEs and SMEs transform existing leads into recurring revenue through CRM and lifecycle marketing

→ 5+ years of mastery of Customer.io and Brevo

→ 1000+ campaigns created and dozens of automated sequences designed and deployed

Many companies lose opportunities because they don't have time to manage everything. Follow-ups are done manually (when remembered), prospects are forgotten, and revenue is lost.

My goal is to recover existing leads, increase their conversion rate, and structure their follow-up. By creating a system that converts better, I generate more revenue with leads already in hand!

My approach: Structure, Automate, Follow-up

**• Structure**: Audit of the current system, database cleanup, implementation of an effective CRM (segmentation, flows, tools), deliverability (sending reputation)

**• Marketing Automation**: create automated scenarios (welcome, activation, retention, reactivation…)

**• Monthly Communication**: editorial calendar, newsletters (responsive design, HTML integration, personalization)

**• Analysis and Reporting**: KPI monitoring (open rate, click-through rate, conversion rate), dashboards, iteration

Any questions? Contact me, I respond quickly!

Languages

French
Native or bilingual
Spanish
Conversational
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Webassist SL
CRM, Marketing Automation
September 2020 - December 2025 (5 years and 3 months)
Barcelone, Spain
• CRM & Lifecycle Strategy:
Definition and management of the CRM strategy (FTD, retention, LTV).
Advanced behavioral segmentation.
Design and deployment of automated multi-channel workflows (email, SMS, push) based on segments or events. CRM Backend CMS synchronization.

• Marketing Automation & Technical Execution:
Advanced Customer.io configuration (webhooks, events).
Bonus ID setup.
Creation of cross-platform technical workflows.

• Content Management & CMS:
Copywriting/Translation FR for 5+ brands (promo pages, emails, SMS, push notifications).
Web content management and updates (banners, promo pages).
Newsletter template design.

• Optimization & Performance:
Management of key KPIs: FTD conversion, retention rate, ARPU, LTV, churn.
Continuous A/B testing (bonuses, wording, timing, channel).
Database structuring, cleaning, and dynamic segmentation.
Cohort tracking and lifecycle campaign ROI analysis.

• Project Management & Coordination:
Planning, execution, and monitoring of CRM projects.
Roadmap prioritization and internal process improvement.
Cross-functional team collaboration.

• Tools
CRM platforms (Customer.io, Fasttrack, Brevo), project management tools (ClickUp, Trello, etc.), emailing platforms, technical tools (backend platforms: iGP, All in, TMA), design tools (Figma, Photoshop).
CRM marketing automation Lifecycle Marketing Newsletter Writing Customer.io

Be the first to recommend Juliette

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Other

Juliette R.

CRM and Lifecycle Marketing | Brevo, Customer.io

About Juliette

Experience

Recommendations

These freelancer profiles also match your criteria

Skill set

Categories