Freelancer profile translated to English.
Back to original languageAbout Juliette
Passionate about brand development, I support companies in their marketing, e-commerce, and product projects.
With enriching experiences at Parfums Givenchy, Yves Rocher, Webedia, My Mira, and in fashion, I have developed comprehensive expertise ranging from marketing strategy to operational implementation:
🚀 Digital Marketing & E-commerce: Acquisition campaign management, CRM, e-merchandising, customer journey optimization.
🎯 Product Development & Merchandising: Collection monitoring, launch coordination, performance analysis, competitive intelligence.
🤝 Influence & Social Media: Talent campaign management, content creation, event organization, brand storytelling.
🌱 Engagement & CSR: Support for ethical and responsible brands, promotion of sustainable practices.
✨ What I bring: a dual strategic & operational vision, a creative and results-oriented approach, and a strong ability to manage multiple projects simultaneously.
👉 Available to help you develop your marketing projects, boost your online sales, and create impactful content for your social networks (post ideas, photos, videos & editing).
French
Native or bilingual
English
Fluent
Spanish
Basic
Portuguese
Basic
Can work on-site
Paris (up to 50km)
Experience
- MY MIRADIGITAL MARKETING MANAGERFASHION AND COSMETICSJuly 2024 - January 2025 (6 months)Paris, FranceE-COMMERCE DIGITAL STRATEGY: Implementation of customer retention strategies, management of acquisition channels (mailing, SEA, SEO, social media, SMS), e-merchandising, creation and uploading of visuals and product pages, website and UX optimization, sales monitoring and KPI analysis.COMMUNICATION: Management of editorial calendars, content creation, ADS campaigns and newsletters, KPI analysis.PRODUCT MARKETING: Definition of the marketing plan and product offerings, implementation of marketing promotions, 360° launch and budget management, competitive intelligence, strategy adjustments.
- WEBEDIA GROUPMARKETING INFLUENCE PROJECT ASSISTANT INTERNSHIPSOCIAL NETWORKSJanuary 2024 - July 2024 (6 months)Paris, FranceINFLUENCE & EVENTS: Organization of events bringing together 10 to 30 talents (workshops, masterclasses, previews...)SOCIAL MEDIA: Content creation, planning of the calendar and long-term strategy for French and World social media, trend monitoring.MARKETING AND UX: Production of B2C marketing materials, website and UX optimization, KPI analysis and strategy adjustments.
- PARFUMS GIVENCHYSKINCARE PRODUCT MARKETING ASSISTANTLUXURY GOODSJuly 2023 - December 2023 (6 months)Paris, FrancePRODUCT: Management of 5 skincare ranges and end-to-end product development (brief creation, concept development, artwork management, formulas and packaging, pricing definition, 360° operational launch management...)COMMUNICATION: Preparation of a product launch campaign, photo shoot monitoring, supervision of communication material design.ANALYSIS: SELL-IN & SELL-OUT analysis of brand, competitor, and market performance, development of future strategies.
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Education
- Dual Degree PGE / MSc Fashion & Luxury Management English Track2020Double diplôme PGE / MSc Fashion & Luxury Management English Track
- Management SpecializationCATHOLIC UNIVERSITY OF THE WEST-2020Spécialité Management