Freelancer profile translated to English.
Back to original languageAbout Juliette
Hello and welcome,
I help companies structure their digital marketing, optimize their CRM, and develop their acquisition to generate more qualified leads and improve their marketing performance.
With 9 years of experience, I work on both strategy and operations, taking charge of projects from A to Z: marketing automation, CRM, emailing, acquisition, conversion funnels, SEO, digital project management, and performance analysis.
During my career, I have supported SMEs, large groups, and a national network on various issues:
- CRM structuring and optimization
- Implementation of marketing automation strategies
- B2B lead generation
- Creation of customer journeys and conversion funnels
- Management of multi-channel campaigns
- Optimization of marketing performance through KPI analysis
I particularly appreciate environments where the goal is to structure, optimize, and drive projects forward. My role is to understand the challenges, propose concrete solutions, coordinate different stakeholders (marketing, sales, technical, creative), and ensure follow-up on results.
My expertise:
- CRM & Marketing Automation
- Digital acquisition & B2B lead generation
- Email marketing & Lead nurturing
- Customer journey optimization (Customer Journey & CRO)
- Marketing & digital project management
- SEO & digital visibility
- Reporting, KPI & Marketing Data
- Salesforce & Salesforce Marketing Cloud
Curious and results-oriented, I also integrate generative AI tools into my working methods to optimize analysis, automation, and marketing content production.
If you are looking for a consultant capable of quickly taking charge of your CRM, acquisition, or digital marketing topics? Let's discuss your project.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Optimhome ImmobilierB2B Marketing Project ManagerREAL ESTATEMarch 2026 - July 2026 (4 months)Montpellier, France
- Design and deployment of B2B acquisition strategies to generate qualified leads
- Creation and optimization of performance-oriented conversion funnels and landing pages
- Implementation of marketing automation scenarios (emailing, nurturing, segmentation, automated follow-ups)
- Use and segmentation of CRM data to improve targeting and campaign performance
- Analysis of marketing KPIs (conversion, ROI, CAC, engagement) and optimization recommendations
- Management of creative production: writing briefs and coordinating graphic teams
- Development and adaptation of multi-channel marketing content (newsletters, emailing, social media, web pages)
- Definition and management of social media strategy for recruitment and employer branding
- Coordination of marketing tools (CRM, Marketing Automation, Analytics) and monitoring of digital innovations and AI
- Juliette NissardCommunity ManagerHEALTH AND WELLNESSMay 2021 - Today (5 years and 3 months)Marseille, France
- Definition and deployment of Social Media strategies adapted to brand objectives
- Development of editorial lines and planning of publication calendars
- Creation of engaging content adapted to different social networks
- Development of visibility, engagement, and community growth
- Performance analysis (KPIs, reach, engagement) and continuous optimization of actions
- Competitive intelligence, benchmarking, and strategic recommendations
- Solimut Mutuelle de FranceMarketing Project ManagerBANKING AND INSURANCEJanuary 2023 - December 2024 (1 year and 11 months)Marseille, France
- Design and deployment of a marketing automation strategy from start to finish
- Creation of automated workflows (nurturing, onboarding, activation, follow-ups)
- Structuring and use of CRM data for campaign targeting and personalization
- Management of cross-functional digital projects (website redesign, UX, conversion paths, go-to-market)
- Coordination of business, technical, and vendor teams for digital projects
- Implementation of multi-channel acquisition programs (digital, emailing, events)
- Performance analysis and path optimization (KPIs, conversion, engagement)
- Resolution of technical issues related to integrations, automations, and data flows
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Education
- Master 2 Digital Communication & MarketingExxecc
Certifications
- Google Ads (SEA) Ranking Improvementcegos2023