Freelancer profile translated to English.
Back to original languageAbout Juliette
With **15 years of experience in digital and e-commerce project management**, I support the growth of brands with strong identities (CHATTAWAK, ZAPA, IKEA France and Canada, Etoffe.com). Accustomed to complex and international omnichannel contexts, I manage your digital projects with a global, pragmatic, and hands-on vision.
My added value lies in my **dual role as Product Manager and UX Designer**. I am involved in the entire product lifecycle, from the design of user journeys to the optimization of internal tools and processes essential for supporting your business teams.
What I bring you concretely:
- **A 360° transverse vision**: my complete mastery of the digital value chain (digital marketing, content management, SEO/SEM, logistics, customer service) allows me to immediately understand the challenges of your various departments and design coherent solutions.
- **Data, tech, and user arbitration**: performance-oriented, I rely on data analysis to guide my choices. My role is to find the right balance between your business objectives, technical feasibility, and the real needs of users.
- **Autonomy and operational rigor**: with great rigor and a strong ability to adapt, I quickly integrate into your teams to audit the existing, define your needs, and manage the project from A to Z.
Available immediately, I undertake missions as aProduct Manager/Product Owner, Project Management, or Functional Design, on-site in Paris or remotely.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Etoffe.comDigital Project Manager → Product OwnerE-COMMERCEOctober 2018 - October 2024 (6 years)Île-de-France, France
- **Product vision and governance**: member of the Management Committee and CSR committee, framing, backlog prioritization, coordination of the external development agency, functional acceptance testing, mobile-first redesign (hundreds of functional points), budget up to €190 K.
- **UX design to enhance conversion**: guarantor of the Tone of Voice and Design System (luxury positioning), user research, Figma mockups and prototypes, multidisciplinary workshops, decision support tools (calculators, simulators, augmented reality).
- **Change Management**: writing processes for each new feature, training business teams, deploying the Ship Up logistics tool.
**Key results**: +15% conversion across the entire site, up to +42% in a key segment. - IKEA France puis IKEA CanadaE-commerce Product ManagerRETAIL (LARGE RETAILERS)September 2014 - September 2018 (4 years)Montréal, Canada
- **Online sales development**: management of Living Room, Office, Decoration, Storage, and Children's universes, omnichannel commercial management during peak periods (Black Friday) in coordination with Digital, Logistics, and Marketing teams, supervision of Web Merchandisers in France and then Canada.
- **Securing the purchase path (Buyability)**: member of an international pilot team ensuring that products with complete product data and correct stock levels have a visible and functional buy button, across several European countries and with a technical agency based in India.
- **Conversion optimization**: A/B testing campaigns and abandoned cart recovery, inventive workarounds for the constraints of an aging technical tool.
- **Procedures, team training, and sustainable development**: writing processes and training e-commerce and store teams, responsible for online sustainable development communication.
**Distinction**: elected "Best Employee" (IKEA Canada, 2017). - ZAPAE-commerce ManagerFASHION AND COSMETICSAugust 2014 - October 2014 (2 months)Paris, FranceContinued e-commerce management initiated at CHATTAWAK (catalog, digital marketing, logistics, customer service), maintained in the role despite restructuring following the acquisition.
- **Continuity after acquisition**: website redesign to accommodate ZAPA collections, in collaboration with the web agency.
- **Commercial transition management**: creation and management of a mini-site dedicated to the liquidation of the CHATTAWAK brand.
- **Deployment of a new delivery method**: implementation of in-store delivery (omnichannel strategy).
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Education
- Mockup and Prototyping with FigmaGOBELINS2024
- Agile Project Management - FundamentalsCEGOS2024