Freelancer profile translated to English.
Back to original languageAbout Juliette
360° marketing manager with over 10 years of experience in companies with a positive impact. Specializing in digital strategies (SEO, SEA, social ads, CRM, automation, e-commerce), I orchestrate marketing plans from strategic vision to operational deployment. E-commerce, multichannel campaigns, influence, events, merchandising: I mobilize the right levers to generate performance... with meaning.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Chinese
Conversational
Can work on-site
Annecy (up to 30km)
Experience
- LABORATOIRE SCHMIDT-NAGELMARKETING MANAGERPHARMACEUTICALS INDUSTRYMarch 2023 - October 2025 (2 years and 7 months)Geneva, SwitzerlandPharmaceutical laboratory specializing in natural medicines in Switzerland, France, and Canada.Responsibilities:• Development and deployment of a 360° marketing strategy across 3 B2B2C markets: SEO, SEA, social ads, CRM, automation.• Management of 4 websites, including 3 e-shops: UX, conversion.• Content production (Social Networks: Instagram, Linkedin, TikTok, newsletters).• Design of packaging and point-of-sale displays.• Organization of 25 trade shows per year.• KPI analysis, monthly reporting, strategic recommendations.Results:• +34% revenue on the Swiss B2B e-shop in 2024.• +20% Instagram followers thanks to an influencer campaign.• Launch of a French B2C e-shop: stock cleared in 3 months via Google Ads.• Management of an annual budget of CHF 300,000.
- M&C ASIAMARKETING & SALES MANAGERAGRICULTUREJanuary 2019 - January 2021 (2 years)Hong KongMajor player in the import and distribution of premium and sustainable seafood products in Hong Kong and Macau.Responsibilities:• Development and deployment of the marketing and sales strategy (B2B & B2C).• Content creation and social media management (Facebook, Instagram, LinkedIn).• Event organization: international trade shows, collaborations with chefs and F&B brands.• Complete redesign of the e-shop: web design, SEO writing, UX optimization.• Development of sales tools for the sales team.• Direct management of B2C clients (orders, loyalty, customer satisfaction).Results:• +30% growth in B2C revenue in 2019.• Development of B2C clients and improvement of retention rate.• Development of the marketing department with 2 people to manage.• Increased brand visibility.
- NATURAL FOOD & BEVERAGESMARKETING & SALES MANAGERWINE AND SPIRITSFebruary 2017 - January 2019 (1 year and 11 months)Hong KongLeading company dedicated to organic and natural spirits and wines in Hong Kong.• Deployment of the marketing strategy to boost brand awareness and sales.• Content creation and social media management (Facebook, Instagram).• Event organization: trade shows, tastings, and partnerships.• Website redesign with e-shop integration (UX, writing, SEO).• Creation of communication materials (flyers, product sheets, POS displays).Results:• Creation of an e-shop and significant increase in online sales.• Organization of 2 to 3 events per week.• Strengthening of the B2B & B2C brand image.
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Education
- Master 2 Digital Marketing & CommunicationESDES, Lyon2015Ce master regroupe trois champs disciplinaires marqués par la transformation numérique: - le Marketing : les comportements du consommateur, l’innovation et produit, le prix et la valeur, le marketing de services, le marketing B2B, le marketing non-marchand. - la Communication : le brand management, la publicité et le média, l’influence et le digital, la gestion des données. - la Vente : le processus d’achat et de négociation, la transformation numérique des distributions, la promotion.
Certifications
- Growth Hacking & AIMantra2025
- RNCP CERTIFICATION MULTIMEDIA GRAPHIC DESIGNERStudi2022