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Juliette LahensJL

Juliette Lahens

UX Writer - Content Designer

€550/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Juliette

UX Writer for 6 years, I support large groups, startups, and agencies in designing clear, coherent, and engaging user journeys.


🎯 Content Strategy
  • Website audit (usability and content)
  • Multi-channel consistency and information architecture
🗒️ UX Writing and Guidelines
  • Design of Tone of Voice, editorial charter, glossary, and Content System
  • UX writing (clear, engaging, and accessible content) and team training for autonomy and efficiency
🔬 Research and Optimization
  • User testing and A/B testing
  • Content-specific research
✨ Collaboration and Innovation
  • Workshop facilitation
  • Development of an AI assistant, prompt system management and iteration

Trained in UX Design, I master its tools and methods for fluid collaboration with Product teams.

Do you have a project in mind? Let's discuss it 😊
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Rennes (up to 10km)

Experience

  • AXA
    UX Writer
    BANKING AND INSURANCE
    October 2024 - Today (1 year and 8 months)
    Paris, France
    • Creation and development of AXA's first Content System, integrated into the global Design System
    • Maintenance and improvement of component documentation
    • Training designers on guidelines
    • Reference UX Writer for Customer Area and Mon AXA app
    • Co-design of an AI assistant
    UX Writing Content Strategy Content Design artificial intelligence guidelines
  • Ekwateur
    UX Writer
    ENERGY AND UTILITIES
    June 2023 - February 2024 (8 months)
    Paris, France
    Ekwateur is a renewable energy provider created in 2016.
    I am the first UX Writer to join a team of 6 Designers.

    • Redesign of the subscription journey in close collaboration with product and business teams
    • Formalization of Ekwateur's Tone of Voice and writing rules
    • Launch of the Content System integrated into the Design System on Zeroheight
  • LIVI
    UX Writer
    HEALTH AND WELLNESS
    December 2021 - September 2023 (1 year and 9 months)
    Paris, France
    Kry/Livi is the European leader in teleconsultation. Within an international team of +10 UX Writers, I am in charge of B2B and B2C products for France.
    • New journeys and improvement of existing ones for the consultation platform (>300 doctors) and the mobile app (>300,000 users)
    • Collaboration with international product, support, legal, and medical management teams.
    • Contribution to the common Content Guide for 4 countries
    • A/B tests
    • Localization from English to French

Recommendations

Cléa Da CostaCD
FU
Cléa Da Costa and 1 other person have recommended Juliette

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Education

  • Master of Communications and Media
    Audencia SciencesCom
    2017
  • Bachelor's Degree in Modern Literature
    Paris-Sorbonne University
    2015

Skill set

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