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Malt Strategy
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Malt Tech Trends 2026
Juliette HoupertJH

Juliette Houpert

Supermalter

Community Manager

€400/day
13 projects
Paris, FR
3-7 years
Community Management
Social Media
Instagram
Instagram Community Manager
Social Media Community Manager

Average response time: 4 hours

Freelancer profile translated to English.
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About Juliette

Community Manager

Luxury · Perfume · Beauty · Cosmetics · Wellness


Artistic Director & Social Media Strategist specialized inbeauty**, **perfumery, well-being, wellness universe.My name is Juliette.
Formed at the Fine Arts school and then atthe French Institute of Fashion,I help brands structure their image and their presence on social networks with an approach that is both aesthetic, strategic, andperformance-oriented.My work is not limited to publishing content: I design visual universes conceived as systems, where each image, each video, and each statement is part of a clear direction, with aspecific objective.

I intervene on:
➤Artistic Direction
➤ Instagram and TikTokStrategy
➤ Community management with a premium approach
➤ Content creation (**real productions & AI visuals**)
➤Branding and Visual Identity
➤ Social ads campaigns
➤Web designand UI/UX, to ensure overall consistency between image and user experience

My approach is based on a simple idea:**a strong image** is not enough if it is not designed to perform. I combineaesthetic rigorandstrategic logic**, with a global vision that creates **desirability**, structures positioning, and generates concrete results. AI allows me to open new visual territories and **accelerate production**, but it is always **artistic directionthat gives meaning and uniqueness.

Is your image truly up to par with your brand?
📍 Paris 75009

➤Find me on madamehoupertstudio.com
@madamehoupertstudio
Fashion and Cosmetics
Luxury Goods

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Nancy (up to 50km), Levallois-Perret (up to 50km), Annecy (up to 50km), Marseille (up to 50km)

Experience

  • MadameHoupertstudio
    Artistic Director
    FASHION AND COSMETICS
    January 2022 - Today (4 years and 5 months)
    Paris, France
    Artistic Director & Community Manager specializing in beauty, fashion, luxury, and well-being brands.

    Expertise:social media strategy (Instagram, TikTok, LinkedIn, Meta), content creation (AI, photo & video, storytelling), and brand identity.

    Global support: editorial calendars, social media advertising, premium UGC, artistic direction for web, newsletter design, branding guidelines.
    Recognized experience in artistic direction, visual storytelling, and high-end content production, with an international scope (France, Europe, Middle East).
    Cosmetics Fashion and Cosmetics Instagram
  • Tatiane
    Malt logoOn Malt
    Artistic Direction for Social Media
    FASHION AND COSMETICS
    January 2026 - February 2026 (1 month)
    Paris, France
    – Definition of the overall visual universe
    – Choice of colors and harmonies
    – Definition of framing and shot types
    – Instagram feed coherence
    – Aesthetic alignment with brand positioning
    Artistic Direction Social Media Fashion Communication Strategy Instagram Community Manager
  • Esnner
    Malt logoOn Malt
    Community Manager / Artistic Director
    LUXURY GOODS
    November 2025 - January 2026 (2 months)
    Paris, France
    Artistic Direction (AD)
    – Definition of visual universe and storytelling
    – Moodboards & aesthetic guidelines
    – Visual identity & brand coherence
    – Directing photoshoots (real or AI)
    – Selection, creation, and editing of visuals
    Community Management (CM)
    – Editorial strategy
    – Publication calendar
    – Content creation (posts, carousels, stories, reels)
    – Caption writing
    – Performance analysis & adjustments
    – Trend monitoring & brand image management
    Artistic Direction Community Management Social Media Communication Strategy Editing
Check out Juliette's experience

Reviews

5.0

Out of 8 ratings

T

Tatiane

community manager - Tatiane

Reviewed on 2/12/2026

Juliette is attentive and has precisely understood our brand identity and the intention of our posts, combining creativity and professionalism.
A

Alix

Fondatrice/Directrice - Esnner

Reviewed on 1/8/2026

Once again, Juliette has delivered high-quality work that perfectly meets my expectations. If you are looking for someone with a real mastery of image, brand universe, codes, and trends, go for it! Juliette has become an indispensable asset for my communication.
Show all 8 reviews

Recommendations

MG
Sarra S.SS
AS
+1
Marc Gbld and 12 other people have recommended Juliette

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Education

  • Fashion Entrepreneurship Center IFM
    Institut FRANCAIS de la mode
    2022
    Icebreaker / Posture entrepreneuriale Décrypter l’air du temps : tendances & outils Ciblage & Marché Branding & Storytelling Marketing digital & Stratégie de communication Performance marketing & Acquisition client Business plan Finance & Levée de fonds Connaissance des textiles Merchandising / Construction de collection Achat & Gestion des stocks Sourcing & Production Stratégie de distribution Juridique : startup pack Pitch
  • Master in Artistic Direction
    École Nationale Supérieure des Arts Décoratifs
    2019
Check out Juliette's education

Certifications

Skill set

Luxury
Fashion
Beauty
Well-being
Wellness

Categories