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Malt Strategy
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Malt Tech Trends 2026
Juliette HoupertJH

Juliette Houpert

Supermalter

DA - Branding & Content

€600/day
13 projects
Paris, FR
3-7 years
Brand content
Branding
Artistic direction
Artificial intelligence

Average response time: 12 hours

Freelancer profile translated to English.
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About Juliette

Brand Designer & Creative Director and Networks Strategist

Specializing in beauty, perfumery, well-being, wellness universe.🏅 🏆 🎓📍 Paris 75009


My name is Juliette.
Trained at the Beaux-Arts and then atthe French Institute of Fashion,I help brands structure their image and their presence on social networks with an approach that is both aesthetic, strategic, andperformance-oriented.My work is not limited to publishing content: I design visual universes conceived as systems, where each image, each video, and each statement fits into a clear direction, with aspecific objective.

I work on:

➤Artistic direction
➤Branding and visual identity
➤ Communicationstrategy
➤ Community management (strategy, artistic direction & content creation) in a premium logicfrom 2 days
➤ Content creation (AI visuals) & real-life
➤AI Packshotcreation
➤ Social ads campaigns
➤Web designand UI/UX

My approach is based on a simple idea:**a strong image** is not enough if it is not designed to perform. I combineaesthetic rigorandstrategic logic**, with a global vision that creates **desirability**, structures positioning, and generates concrete results. AI allows me to open up new visual territories and **accelerate production,but it is alwaysartistic directionthat gives meaning.

🏅 Member of the Crème de la Crème network
🏆 Listed on Supermalt
🎓 Alumni of the French Institute of Fashion

Is your image truly up to par with your brand?

➤📍 Paris 75009
➤ find me at madamehoupertstudio.com
➤ @madamehoupertstudio
Fashion and Cosmetics
Luxury Goods
Health and Wellness

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Nancy (up to 50km), Levallois-Perret (up to 50km), Annecy (up to 50km), Marseille (up to 50km)

Experience

  • Madame houpert studio
    Artistic Director
    FASHION AND COSMETICS
    January 2022 - Today (4 years and 7 months)
    Paris, France
    Artistic Director & Community Manager specialized in beauty, fashion, luxury, and wellness brands.

    Expertise:social media strategy (Instagram, TikTok, LinkedIn, Meta), content creation (AI, photo & video, storytelling), and brand identity.

    Global support: editorial calendars, social ads, premium UGC, web artistic direction, newsletter design, branding guidelines.
    Recognized experience in artistic direction, visual storytelling, and high-end content production, with an international positioning (France, Europe, Middle East).

    madamehoupertstudio.com
    Cosmetics Fashion and cosmetics Instagram
  • Tatiane
    Malt logoOn Malt
    Artistic direction of social networks
    FASHION AND COSMETICS
    January 2026 - February 2026 (1 month)
    Paris, France
    – Definition of the overall visual universe
    – Choice of colors and harmonies
    – Definition of framing and shot types
    – Consistency of the Instagram feed
    – Aesthetic alignment with brand positioning
    Artistic direction Social networks Fashion Communication strategy Instagram Community Manager
  • Esnner
    Malt logoOn Malt
    Community manager / Artistic director
    LUXURY GOODS
    November 2025 - January 2026 (2 months)
    Paris, France
    Artistic Direction (AD)
    – Definition of the visual universe and storytelling
    – Mood boards & aesthetic lines
    – Visual identity & brand consistency
    – Direction of shoots (real or AI)
    – Selection, creation, and retouching of visuals
    Community Management (CM)
    – Editorial strategy
    – Publication calendar
    – Content creation (posts, carousels, stories, reels)
    – Caption writing
    – Performance analysis & adjustments
    – Trend monitoring & brand image management
    Artistic direction Community management Social networks Communication strategy Publishing
Check out Juliette's experience

Reviews

5.0

Out of 8 ratings

T

Tatiane

community manager - Tatiane

Reviewed on 2/12/2026

Juliette is attentive and accurately understood our brand identity and the intention of our posts, combining creativity and professionalism.
A

Alix

Fondatrice/Directrice - Esnner

Reviewed on 1/8/2026

Once again, Juliette delivered high-quality work that perfectly meets my expectations. If you are looking for someone with a real mastery of imagery, brand universe, codes, and trends, go for it! Juliette has become an indispensable asset for my communication.
Show all 8 reviews

Recommendations

MG
Sarra S.SS
AS
+1
Marc Gbld and 12 other people have recommended Juliette

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Education

  • Fashion Entrepreneurship Center IFM
    French Institute of Fashion
    2022
    Icebreaker / Posture entrepreneuriale Décrypter l’air du temps : tendances & outils Ciblage & Marché Branding & Storytelling Marketing digital & Stratégie de communication Performance marketing & Acquisition client Business plan Finance & Levée de fonds Connaissance des textiles Merchandising / Construction de collection Achat & Gestion des stocks Sourcing & Production Stratégie de distribution Juridique : startup pack Pitch
  • Master in Artistic Direction
    École Nationale Supérieure des Arts Décoratifs
    2019
Check out Juliette's education

Certifications

Skill set

Fashion
Beauty
Well-being
Wellness

Categories