Freelancer profile translated to English.

Description

Launching or relaunching your business, optimizing your sales performance, retaining your customers, and increasing your brand awareness are all business objectives that your company has set and that can be boosted by marketing tools adapted to your environment.

With over 18 years of experience in marketing and communication, I support you in building your marketing strategy and in its operational deployment. My job: to add value to your products/services by meeting your customers' needs.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Besançon (up to 50km), Nancy (up to 100km), Dijon (up to 100km), Paris (up to 100km), Lyon (up to 50km)

L&J Conseil en Marketing
Marketing Consultant
CONSULTING AND AUDITS
November 2019 - Today (6 years and 7 months)
• Support in defining companies' marketing strategy: persona, positioning, messages...
• Management and steering of marketing projects
• Operational support: product launches, social media management, content creation...
Content Marketing Communication Strategy Social Media Marketing Strategy Marketing Communication Project Management
Groupe Premista
Marketing Consultant
BANKING AND INSURANCE
November 2019 - March 2020 (5 months)
Nancy, France
• Support for the company in implementing its brand change strategy (strategic and operational support)
• Development and implementation of new communication tools
Marketing Content Marketing Communication Communication Strategy
Groupe Premista
Marketing Manager
BANKING AND INSURANCE
October 2016 - October 2019 (3 years and 1 month)
Nancy, France
• Creation of the Marketing department
• Definition of the group's various brands' marketing strategies
• Management and implementation of Marketing and Communication actions for B2B and B2C targets
- Management and steering of a brand change (analysis of operational impacts, implementation of operational actions for switching existing brands to the new brand)
Marketing Communication Strategy Communication Writing Copywriting Print Communication