Freelancer profile translated to English.
Back to original languageAbout Juliette
Tourism, culture and international relations professional with 8 years of experience in tourism development and promotion in Australia and France. Dynamic and enthusiastic, I bring communication skills as well as a sense of organization and interpersonal skills.
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- University of Paris I: Panthéon-SorbonneLecturer for Master 1 Tourism at IRESTJanuary 2020 - Today (6 years and 5 months)
- Département des YvelinesMarketing Promotion ManagerJanuary 2018 - January 2020 (2 years)78000 Versailles, France• Analysis of target markets, customer segments, supply and competition in order to define the tourism promotion strategy• Definition, implementation and monitoring of the B2C and B2B action plan• Development and promotion of the Pass Malin, tourist discount card:- Partnership management: evolution from 9 to 30 sites between 2018 and 2019 to reach 65 sites in partnership with the department of Hauts-de-Seine in 2020 (including the Château de Versailles, the Seine Musicale and the sites of the CMN and Rmn-GP)- Definition, implementation and monitoring of the communication plan and associated budget (print, web marketing, PR, events, social networks)- Monitoring of the graphic and editorial production of communication materials (flyers, press releases, press kits, displays)- Development of a new digital strategy: creation of a new dedicated website and newsletter www.passmalin.fr and implementation of indicators (number of Pass downloads and engineering assistance for site ticketing)• Participation in the development and promotion strategy of cycle routes (Avenue Verte, Véloscénie, Seine à vélo)• Contribution to the tourism engineering of departmental cultural, environmental and sports projects and equipment• Construction and structuring of offers around the Destination Vallée de la Seine and referent of the Impressionism Destination Contract
- Atout FranceHead of Culture and Heritage DepartmentJanuary 2020 - January 2021 (1 year)Paris, France
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Education
- Master's degree, IREST, Economics and Development of International TourismUniversité Panthéon Sorbonne (Paris I)2013Master's degree, IREST, Economics and Development of International Tourism
- Bachelor's degree, Double degree in business and languagesUniversité Michel de Montaigne (Bordeaux 3)2011Bachelor's degree, Double degree in business and languages