Freelancer profile translated to English.

Description

Audio & Video Podcast Creation:

I help companies in the strategic development of their podcast, from editorial conception to media outreach, including the production phase.

My tailor-made support:

-Conception & Audit**: defining your **editorial positioningand audio & videocontent strategy

- **Production**: coordination and advice throughout the creation process. Provision of AI tools for **format adaptation into shorts**. **Host & Sparring Partner for your interviews**: I offer my services to conduct your field or studio interviews.

-Media Outreach**: **Development of adapted digital media plansto maximize your podcast's visibility and audience.

- Generate performance, improve your visibilityandyour SEO

- Provision of AI & SEO toolsviayouraudio & video assets to create blog posts and content for your CRM & Social Media (Linkedin, Instagram, Newsletter)

My approach is distinguished by a dual expertise: 8 years in media agencies and at Amazon Ads where I managed digital media strategies & in parallel, I produce my own podcast '30 ans Sinon Rien Podcast' (+8,000 listens), dedicated to the health and well-being of thirty-somethings.

This hybrid approach allows me to combine strategic vision and editorial creativity to create podcasts that resonate and perform.

Ready to launch your podcast or give it a new dimension? Let's discuss your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Amazon Ads FR
Sales Account Manager
October 2022 - June 2025 (2 years and 8 months)
Consulting and Media Performance Manager (Mcdonald's, Airbnb, AirFrance, FDJ):
• Strategic consulting: Helping brands achieve their media strategy, follow-up of their business annual plan.
• Global performance management: Performance measurement and achievement with other locals such as EU golden rules achievement, Marketing Mix Modeling, E-commerce days, Multi screen adoptions. Advertising strategy support:
• Highlighting Amazon solutions: Prime Video Ads activations, Fire TV & Twitch campaigns, DCO with Sizmek innovations.
• Monitoring Search and Display optimizations: key contact point, regular QBR & WBR with internal dashboards (DSP Reporting)
• In-house ownership for agency innovations: Responsible of agency partnership and stakeholders' innovations (Kantar, Mediametrie…)
Digital Communication Marketing and Communication Planning Digital Marketing Consultant
Brandtech Group
Senior Account Manager
January 2019 - January 2022 (3 years)
Ex Jellyfish – Worldwide Consulting agency - 2019/2022 Consulting & monitoring digital performance - Carrefour Group (2nd advertiser in FR for Brandtech Group)
• Media consulting: Identify key opportunities and strategic media solutions across all programmatic channels (Expert Display & Video ads, mobile strategies and social (all platforms: Meta, Snapchat, Pinterest).
• Collaboration with Data providers: Liveramp (DMP), Google 2nd & 3rd Data, French providers (Leboncoin, Spotify, Figaro…)
Management:
• Management of one Account Executive in the follow-up of his missions.
• Coordinating with trading, data analysts and creative teams in the success of online digital projects.
Project Ownership:
• [2022] Reselling GMP: Migration Process of Google Marketing Platform for Carrefour Affiliates (Migration & training for 9 countries)
• [2021] Steering on omnichannel strategies and measuring incrementality on in-store sales with advanced tailor-made dashboards (Data Studio – Looker).
• [Since 2020] Management and coordination of complementary offline media strategies: Segmented TV, digital audio and DOOH.
• [Since 2019] Strategic ownership in the transformation of the Carrefour Catalog (DCO campaign - BLS - Live shopping Youtube).
Havas Group
Brand Solution Manager – Permanent Contract
January 2017 - January 2019 (2 years)
Havas Programmatic Hub – Worldwide Media Agency - 2017/2019 Media planning & campaign coordination:
• Development of media strategies and design of media plans: Campaign optimizations and reporting client, innovations solutions with Rich Media creative. Programmatic media recommendations for the full funnel activations (Brand awareness, consideration and conversions).
• First partner in mobile strategies (with Mobext) for BNP Paribas, PSA and Joker
• Coordination with the different technical teams: Traders and creative agencies (Expertise on Celtra creative tools for Dynamic content).
• Actively working with Data Providers: Adsquare, Double Verify, Integral ad Science
• Reporting & Campaign reviews & Optimization of results with the trading teams.