Freelancer profile translated to English.
Back to original languageAbout Juliette
After more than 15 years in agencies - including several years as CEO of Foolish, a social media and influence agency (projected €10M revenue by 2025) - I now support brands and agencies with their strategic and organizational challenges.
My positioning is twofold: subject matter expert and leadership vision. This allows me to intervene on both substance and structure.
What I bring to my clients:
• Social Media & Influence Strategy
Conception of content, influence, and social presence strategies for brands that want to be part of social culture.
• 360° Consulting
Support for an integrated social organic / paid / influence / 360° approach for coherent and effective campaigns.
• Structuring & Organization
Audit and redesign of processes, offerings, and internal organization. For agencies that need to structure their teams and organizations for better efficiency, profitability, or expertise.
• Key Account Support
Liaison at the executive level, accustomed to complex environments, multidisciplinary teams, and significant budgets.
English
Native or bilingual
German
Basic
Spanish
Basic
Japanese
Basic
Can work on-site
Paris (up to 50km)
Experience
- FOOLISHGeneral ManagerJuly 2024 - April 2026 (1 year and 9 months)Paris, France• General Manager of HYFH's social media, influence, and paid agency;• Definition of the "social culture" vision, deployment, and transmission;• Management of sales, expertise, and creative teams (30 people);• Partner, member of the Executive Committee and the Artificial Intelligence committee.
- HUNGRY AND FOOLISHHead of Social Media, Influence & MediaJuly 2018 - January 2022 (3 years and 6 months)Paris, France• Management of a department of 25 people (sales, expertise);• Department growth and new business management: from €0 in 2019 to €10M revenue by 2025, acquisition of +20 clients including key accounts (LG, Red Bull, Accor, BPCE,...).• Multi-platform SoMe strategies (TikTok, IG, X, YT, Twitch) and creative activations for key accounts.• Media and influence partnerships: creator campaigns, UGC, creative activations.• Key account client management (strategic follow-up, quality control, and achievement of set objectives, opportunity detection).• Coordination with other department heads, resource allocation, and knowledge transfer within the agency on social & influence expertise.• Budget & HR management: profitability, recruitment & training.
- BRAINSONICDigital Consulting DirectorMay 2018 - October 2018 (5 months)Paris, FranceUBISOFT, DISNEY, LEROY MERLIN• Management of key accounts Ubisoft, Disney, Leroy Merlin - €1.8M MB.• Social media & influence strategy, always-on campaigns + creative activations (OPS).• Management of 5 people.• Responsible for the financial profitability of my accounts & development
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Education
- Master's Degree - CHEPAM Marketing and CommunicationISCOM Paris2010Marketing et communication
- Baccalaureate in Economics & Social SciencesLycée « Les Oiseaux >>2005Baccalauréat économique & social