Freelancer profile translated to English.

Description

With 14 years of experience in digital communication, I can help you create, define, and deploy your 360 communication strategy. Hands-on, I appreciate both the operational and strategic aspects.

At Christian Lacroix, I successfully embraced the brand's image and adapted it across various platforms (Social media, website, communication, events, partnerships, CRM...). I also initiated the launch of the brand's e-commerce.

As Head of Digital Communication at Kohler for the bathroom brand Jacob Delafon, I increased the brand's awareness by two points between 2019 and 2020 by defining a coherent and engaging 360 communication plan for the brand's 130th anniversary, with actions across all channels: social media, press relations and partnerships, newsletters, internal communication, website, and in-store activation. I manage and work closely with agencies. My time at a CAC 40 company, Saint-Gobain, for the Placo and Isover brands, confirmed my ability to quickly grasp a brand's identity and implement the right strategy in line with product launches and the marketing calendar.

Today, I want to start my own business and put my expertise at the heart of brands' challenges.

I particularly wish to continue my experiences in branding, communication, and art direction for increasingly impactful content, always in line with brand positioning.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Saint-Gobain
Communication Project Manager
CIVIL ENGINEERING
April 2022 - January 2023 (9 months)
Courbevoie, France
Strengthening the communication & brand team at Isover / Placo on communication issues:

Assignments:
• Deployment of the new graphic charter
• Development of new brand positions and adaptation through the management of a Brand Content campaign
• Management of PR and influencer partnerships
• Management of communication actions around launches
• Media plan management
• Team animation on Placo® brand communication topics
Communication Strategy Branding Brand Content Influencer Marketing and Press Relations Press Relations
Odaje (Ex M.Moustache)
Head of Brand
RETAIL (SMALL BUSINESS)
February 2023 - December 2023 (10 months)
Paris, France
Working on brand awareness and desirability through:
- Content creation (from concept to post-production)
- Adherence to the brand platform and its image
- Defining the brand's communication strategy with a particular focus on:
- CSR commitments and actions
- Influence
- Collaborations
Communication Strategy Content Marketing Branding & Identity Influencer Relations Art Direction
Jacob Delafon
Digital Communication & Content Manager
RETAIL (SMALL BUSINESS)
January 2019 - July 2021 (2 years and 6 months)
Saint-Denis, France
Making the Jacob Delafon brand visible and attractive to a B2C audience through impactful content that is true to the brand's DNA and values. Creation of visible, distinctive, and impactful photo and video campaigns. Definition of the global social media strategy and deployment and management of the strategy across EMEA markets.
Management of a 360 online and offline communication plan for the 130th anniversary. Management of media campaigns in collaboration with agencies (€750K).

Working on digital brand content, social media, e-reputation, e-mailing, and digital campaigns to develop the brand across Europe, Middle-East, and Africa.

DIGITAL CAMPAIGNS
• Use of different means (content, social networks, partnerships, e-mails, digital advertising…) to reach digital goals, such as the launch of a new product range for the digital part with strong ROI ambition

CONTENT
• Product content continuous improvement process: management and launch of the process in collaboration with product lines
• Websites animation: building of a content and animation plan for all markets
• Brand content: building of a content strategy (SEO and Brand oriented), management of writers and agencies

SOCIAL
• Community management for France
• Writing of the posts for social networks, analytics and following with all markets (Facebook, Instagram, Pinterest, VKontakte)
• Partnerships with e-influencers
• Reviews and e-reputation: implementation of an e-reputation tool WEB

PROJECTS
• Management of web projects (e.g., new product page)
• Websites evolutions and involvement in maintenance
• Implementation of a unique CRM tool for all markets (project start) PR &

EVENT
• 130 years of the brand
• PR activations
• Public events organization
Digital Communication Community Management Content Marketing Branding & Identity Project Management