Freelancer profile translated to English.
Back to original languageAbout Juliette
Looking to:
- Reduce bounce rate with intuitive navigation?
- Improve your conversion rate with an optimized user journey?
- Retain customers with engaging design and frictionless accessibility?
A high-performing UX/UI website means:
- Optimized user journey (User Flow & Information Architecture) to effectively guide prospects to action.
- A Design System ensuring consistency, scalability, and rapid iteration.
- Responsive design and accessibility (WCAG 2.1) ensuring a smooth experience.
Expected results:
+ conversions through effective CRO (Conversion Rate Optimization).
+ retention through strategic UX onboarding and impactful UX writing.
+ performance with clear information hierarchy and optimized CTAs.
Who am I?
Juliette, UX/UI Designer specializing in interface design optimized for conversion and user experience. I combine cognitive psychology, data analysis, and design thinking to turn your visitors into loyal customers.
📌 My expertise:
✓ UX Analysis & Data-driven Strategy
UX audit based on Nielsen heuristics and key metrics (heatmaps, scroll depth, GA4, A/B testing).
✓ Time-to-value (TTV) optimization to reduce conversion friction.
✓ UI Design & Interactive Prototyping
✓ Low & high-fidelity wireframe design on Figma.
✓ Creation of a complete Design System (UI Kit, tokens, guidelines) to ensure visual consistency.
✓ Atomic Design for maximum scalability and rapid iterations.
✓ Micro-interactions and UX animations (Motion UI)
✓ User testing (A/B testing, guerilla testing, eye-tracking)
✓ KPI monitoring: Bounce Rate, Heatmaps, Click-through Rate (CTR), Engagement Rate.
Need a website that truly converts?
✉️ Click "Propose a mission" and let's discuss your needs!
French
Native or bilingual
Can work on-site
Paris (up to 40km)
Experience
- Aurae sasUX-UI designerFASHION AND COSMETICSMarch 2025 - March 2026 (1 year)Paris, FranceAuræ is the first hybrid casting platform connecting luxury brands and models through a fluid ecosystem, blending real talents and AI avatars. It allows professionals to recruit instantly and models to monetize their digital image securely.UX-UI Design:Development of wireframes and high-fidelity mockups for a hybrid casting platform (real talents & AI avatars), with a premium approach aligned with luxury and photography codes.Journey Structuring:Definition of a multi-target architecture (brands, agencies, models) and simplification of an innovative model integrating AI and contractual validation.Visual Enhancement:Creation of an immersive, image-centric interface, highlighting talents through elegant and minimalist visual hierarchy.Trust Mechanism Integration:Design of reassuring experiences integrating image control, validation, and contractual framework without burdening the user journey.
- Her StoryUX-UI designerPRESS AND MEDIAAugust 2024 - September 2024 (1 month)Paris, FranceThe media Les éclaireuses is changing its identity and becomes Her Story.I redesigned and rethought the site from A to Z, which needed to be in line with their new identity:- UX-UI Design: Development of intuitive and immersive wireframes and mockups, aiming to improve navigation and accessibility in a responsive manner: Mobile First.- Ergonomics Optimization: Simplification of user journeys to maximize engagement for different targets and access to key content.- Coordination with teams: Collaboration with editorial, developer, and marketing teams to ensure consistency between content strategy and design.- New graphic identity: Adherence to the new graphic charter reflecting the media's evolution, with a more inclusive, feminine, and inspiring approach.
- SisleyUX-UI DesignerLUXURY GOODSMay 2023 - March 2024 (9 months)Paris, FranceIn a context of regular new product launches, my mission was to strengthen the impact of digital campaigns.I created product launch pages, newsletters adapted to each market, and immersive visuals for sales materials, while also overhauling the e-commerce search function.These actions contributed to an increase in newsletter open and click-through rates, better product discoverability, and a positive impact on online conversions.
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Education
- Master's degree, Innovation, Communication and Digital MarketingESP School of Advertising, Communication and Marketing2021Master's degree, Innovation, communication et Marketing digital
- Master's degree, Digital Strategy, Communication, GeneralESP School of Advertising, Communication and Marketing2022Master stratégie digital, Communication, général