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Juliette ChabodJC

Juliette Chabod

Brand Strategist | Strategy & Creativity

€400/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Juliette

Some brands have everything it takes to succeed. They just lack the right words, the clear vision, the platform that holds it all together.

That's exactly where I come in.

After 5 years shaping brand strategies at international agencies (MullenLowe, Ogilvy, Brand Station) and at Ecosia, a search engine with a global impact, I chose freelancing for a simple reason: to work differently, and better. With fewer intermediaries, more involvement, and true creative freedom at the service of your ambitions.

What I bring, concretely:

I combine strategic rigor with a creative eye to help startups, mid-sized companies, and mission-driven brands position themselves with clarity and boldness, in markets that leave no room for ambiguity.

— Differentiating and coherent brand platforms
— Market analysis, strategic & creative benchmarking
— Insight generation and actionable target personas
— Social listening & trend monitoring to capture signals before anyone else
— Smooth project management, from brief to delivery

What sets me apart: I never separate strategy from creativity. One without the other is either a great idea without direction, or a plan without soul. I work at the intersection, where brands find their true uniqueness.

Are you leading an ambitious project? A repositioning? A vision to put into words?
Let's talk! :)
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Ecosia GMBH
    Country Manager France
    TECH
    August 2020 - December 2024 (4 years and 4 months)
    Paris, France
    Localizing brand strategy for the French market
    • Market and competitor research
    • Analysis of trends related to technology and climate justice
    • Definition of annual and quarterly brand objectives
    • Implementation and deployment of the development strategy

    Managing Ecosia's marketing and advertising campaigns in France
    • Conception, execution, production, and delivery of campaigns in collaboration with our internal teams and external agencies
    • Organizing events and influencer campaigns
    • Managing paid media operations (YouTube, SEO, Instagram, TikTok)
    • Budget and schedule management
    • Measuring campaign success

    Managing partnership operations in France
    • Management of the B2B client portfolio
    • Development of commercial operations

    Representing the brand in the French market
    • PR strategy
    • Hosting conferences, media appearances
  • Brand Station
    Junior Strategic Planner
    DIGITAL AND IT
    October 2019 - June 2020 (8 months)
    Paris, France
    • Development and presentation of market and demographic studies
    • Development of competitive benchmarks
    • Development of client pitches and strategic recommendations
    • Development and organization of conferences on new marketing and creative trends
    Planning stratégique Etude de marché Etude marketing Veille concurrentielle Branding Réponse à appel d'offre
  • OGILVY PARIS
    Junior Advertising Manager
    DIGITAL AND IT
    January 2017 - January 2018 (11 months)
    Paris, France
    • Project management of 360° advertising campaigns (IBM)
    • Client brief intake
    • Creative & production briefing
    • Creative & production monitoring
    • Asset delivery
    Gestion de projet Stratégie de communication Communication digitale Etude de marché Planning stratégique Veille concurrentielle Branding Brand content

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Education

  • MA Advertising
    University of the Arts London
    2019
    Formation en stratégie créative et stratégie de marque Mention : distinction
  • Master communication
    ISCOM Paris
    2017
    Diplôme en marketing et publicité, spécialisé en planning stratégique

Skill set

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