Juliette Cabanne

I help brands and companies in the outdoor and sports world structure their catalogs and product materials to make their offer more readable and facilitate customer understanding and choice.

These companies often offer rich selections: extensive ranges, technical products, multiple options.

But when information is poorly organized, the offer becomes difficult to navigate and understand.

Result:

products are harder to compare, and the purchase decision takes longer.

My role is to clarify and structure information to make the offer more readable and effective.

I work on:

• product catalogs

• product sheets

• brochures

• presentation materials

• retail materials (POS)

• visuals for social media

Method:

1. Offer clarification

2. Content structuring

3. Material design

4. Deployment

Objective:

create clear, coherent, and easy-to-use materials that facilitate customer understanding and choice.

Adaptation of brand guidelines across all digital and print materials.

Creation of templates for communication managers in different departments.

Creation of catalogs and company presentations to respond to various tenders.

Wordpress site management.

Creation of Instagram feed and visuals

With 5 years of graphic design experience, I have particularly consolidated my expertise at Sokoa, a furniture company, where I learned to enhance the brand and its products through sales and presentation catalogs, promotional campaigns (emailing, press), social media management, as well as the creation of materials and graphics for showrooms and trade shows, in collaboration with stand designers. Always in contact with clients, I also developed 3D plans. The goal was to understand their needs, assist them in space planning, and advise them on product and textile choices. This experience allowed me to combine creativity, attention to detail, and active listening to offer relevant and adapted visual materials.