Freelancer profile translated to English.

Description

Are you a small business, a committed startup, or a responsible brand looking to stand out on social media? ✨

With several years of experience in Social Media, particularly in the audiovisual sector, I help you build an identity that reflects you (and that gets noticed) through a clear, creative, and effective social media strategy.

What I offer:

- Definition of a tailor-made editorial strategy

- Creation of editorial calendars & content (articles, captions, video formats, photos)

- Performance analysis to improve your results

My added value? A creative pen, sometimes funny (always relevant), a real ability to listen, and the skill to quickly understand your needs to translate your ideas into impactful content.

In short, I help you tell the best story: yours.

Share your projects with me and let's see how my writing & creativity can support you! Writing, photos, videos... It's time to put yourself forward ✨

Shall we talk about it? 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

SI SI LA PAILLETTE
Social Media Manager
FASHION AND COSMETICS
September 2024 - Today (1 year and 9 months)
Paris, France
Responsible for the editorial strategy and social media deployment of a committed cosmetics brand.

Creation of original content (writing, filming, editing) with a tone that is both humorous and inclusive, adapted for Instagram, TikTok, and LinkedIn. Performance analysis and continuous optimization.

➡ Results: over 5 million people reached and 3 million video views in 1 year.
➡ Skills: storytelling, editorial direction, video and graphic creation.
➡ Tools: Canva, CapCut, Notion, Slack, Iconosquare.
Editorial strategy Video editing Filming Social media KPIs
TF1
Social Media Creative
PRESS AND MEDIA
February 2018 - Today (8 years and 4 months)
Boulogne-Billancourt, France
- Development of original video formats for social media and MYTF1 (writing, post-production, live creations on set)
- Implementation of social media strategies focused on audience acquisition for MYTF1
- Production of content adapted for social media & development of AVOD formats
- Management of a team of 4 people
- Collaboration with internal teams (production, content) and external partners (influencers)

Results: several hundred million views generated on Instagram, Facebook, TikTok, and YouTube, contributing to strengthening the audience of a leading media brand with over 35 million cumulative subscribers.
Social networks Marketing Editorial strategy Project management Brand content
ENDEMOL
STIMULI
FILM AND AV
June 2017 - December 2017 (7 months)
Paris, France
- Participation in the creative writing of season 11 of Secret Story within Endemol's creative department
- Conception and writing of challenges proposed to contestants
- Writing of texts and narrative elements contributing to the show's storytelling
- Teamwork with writers and production to ensure the season's coherence and pacing.

Position requiring high reactivity, constant creativity, and the ability to quickly generate original ideas to meet the daily needs of production.
Creative Writing Television Editorial strategy Social media