About Julie
Hi, I’m Julie
Growth Marketing Specialist with 7+ years of experience in iOS apps and mobile games. I'm also a former Account Manager at Apple Search Ads and ironSource (Unity).
✓ Supported over 100 apps
✓ Managed budgets ranging from $500 to several million
✓ Generated millions of downloads
✓ Full-funnel expertise: from acquisition to retention
I help app studios, publishers, and scale-ups achieve their growth goals through tailored Organic Growth strategies driven by data.
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What I offer
Full-funnel strategies
• Acquisition: Apple Search Ads, Google Ads
• Advanced ASO: keyword research, A/B testing (icons, screenshots), in-app events
• Onboarding review: friction analysis, activation flow, tracking
• Monetization: alignment between UA and revenue strategy, ARPU, LTV
• Retention: cohort analysis, CRM, push notifications, long-term value strategy
Methodology
Audit → Goal-setting → Setup → Testing → Optimization → Ongoing support
Tools: Tableau, Mobile Action, Excel, all major MMPs (Singular, Adjust, AppsFlyer), automation systems
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Available for audits, one-time projects, or monthly support focused on iOS growth.
Let’s scale,
Julie
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- JTiOS Growth ExpertSeptember 2024 - Today (1 year and 9 months)Growth Expert & Consultant for iOS Mobile Apps and Games- Experienced in managing full funnel growth- Work closely with ASO, UA, product, creative, and monetization teams.- Data-driven approach with strong analytical skills (Tableau / Excel / Mixpanel).- Always in testing and experimentation mode to uncover new opportunities.
- AppleAccount Manager | GamingTECHOctober 2020 - December 2023 (3 years and 2 months)Londres, United Kingdom- Account Manager pour Apple / Search Ads spécialisée dans le Gaming sur le marché EMEIA (UK, Nordics, France, Israel, Turquie)- Portfolio de +50 clients / grands comptes (top Gaming apps in the World) & moyens comptes- Catégorie Gaming: Puzzle, Casual, Match 3, Action, RPG, apps de Paris Sportifs…- Audit et recommendations de comptes et campagnes- Stratégies de lancements et d’expansion- Analyse et visualisation de données pour les clients- marketing produits internes- Organisation de Gaming workshop a Londres & Paris
- IronSourceAccount ManagerVIDEO GAMES AND ANIMATIONAugust 2020 - July 2021 (1 year)Cité de Londres, United KingdomAccompagnement de clients dans leur stratégie d'user acquisition & growthManagement d'un portfolio d'apps gaming +$4m / mois
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Education
- Master Information Communication - Ecritures InteractivesUniversité Jean Moulin Lyon 32017
- Licence Professionnelle Chargé de Communication Culturelle et MultimédiasUniversité Cergy Pontoise