About Juliet
I have extensive experience delivering strong results in grant writing, communications, and marketing. Separately, through my work with Mission AI, I design and implement practical AI-enabled tools and workflows that support organizational growth and efficiency. I help define clear growth goals and either deliver them directly or develop a concrete strategy to achieve them. My core strengths include cross-cultural communication, strategic thinking, and marketing, including digital, applied across both tracks of my work.
English
Native or bilingual
French
Fluent
Spanish
Conversational
Can work on-site
Utrecht (up to 50km)
Experience
- Communicologists TodayFounder & Expert CommunicatorDecember 2017 - Today (8 years and 6 months)Randstad, NetherlandsFounder and head of a consultancy company helping the non-profit sector (INGOs, CBOs, Universities, & Hospitals) to:- Increase their funding base- Increase their visibility towards their target audience- Deliver effective e-learning programs for their stakeholders
- SCOPEinsightMarketing & Development DirectorNovember 2018 - June 2022 (3 years and 7 months)Utrecht, NetherlandsMarketing• Developed strategies which produced a 27% increase in overall leads using a strategic approach and marketing mix balance.• Implemented a regimented SEO plan leading to a 56% Moz score increase and ultimately increasing organic website conversions by 42%.• Created a new website and mobile user experience that drove a 29% conversion rate increase and a 21% bounce rate improvement.• Organized and formulated all digital, traditional, social media, email nurturing and communication marketing plans.• Wrote white papers, abstract submissions, and organized highly attended webinars to position SCOPEinsight as a leader in its field.• Produced a 27% increase in overall leads using a strategic approach and marketing mix balance.• Implemented a regimented SEO plan leading to a 56% Moz score increase and ultimately increasing organic website conversions by 42%.• Created a new website and mobile user experience that drove a 29% conversion rate increase and a 21% bounce rate improvement.• Organized and formulated all digital, traditional, social media, email nurturing and communication marketing plans.• Wrote white papers, abstract submissions, and organized highly attended webinars to position SCOPEinsight as a leader in its field.• Supported Product development by organizing SCOPEinsight events, explanatory webinars and trial sessions• Prepared product launches and collect feedback on the tools and methodology, as well as the strategic considerations (quotes, referrals).• Developed brochures, presentations, and other material to support the Sales Team Business Development• Developed strategic relationships to support donor led initiatives• Wrote proposals• Developed shelf language for proposal submission• Create and implemented bidding procedures• Supported colleagues in proposal development
- BoP Innovation CenterBusiness Development and Communications DirectorJuly 2017 - October 2018 (1 year and 3 months)Utrecht, Netherlands• Responsible for developing organizational goals, targets and fundraising plans• Oversaw and steered the development and implementation of the Company's Communications plan• Served as a central resource for analyzing, synthesizing and sharing advance information on new business development.• Developed and maintains strategic relationships with potential partners.• Provided guidance, support and training to regional offices for BD.• Lead writer on communications, proposals• Strategically positioned organization to double revenue
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Education
- Master of ArtsColumbia University - School of International and Public AffairsMaster of Arts, Economic Development
- Arabic Language and LiteratureMohammed V University in RabatArabic Language and Literature