Julie Thomas

#Branding: brand strategy consulting and implementation, creation of a visual identity via Figma and Adobe. #Content: website SEO optimization consulting via Semrush, Google Analytics, and Wordpress, product photo creation.

#Strategy: development of the 2023-2024 communication roadmap, budget monitoring, and operational deployment. #Events: organization of Genesis's first in-house event in Paris (project management, logistics, pre- and post-event communication, on-the-day interviews) / Organization of the annual seminar at the Good Planet Foundation / Organization of speaking engagements at SIA 2024 with La Ferme Digitale. #Editorial and #DigitalMarketing: writing SEO articles via Webflow, newsletters via Monday. #PR: PR agency coordination, press release writing, special operations coordination, and specific coaching (media, English). #SocialMedia: writing organic LKN posts (FR/EN) and sponsored posts, visual creation via Figma.

#Strategy: development of the editorial strategy, external communication plan, and operational deployment. #DigitalMarketing: SEO optimization strategy and article writing. #Events: organization of the Bulk and Reuse Trade Show 2022 and 2023 in Paris: planning, sales, logistics, communication, horizontal team management, supplier relations, etc. / Management and participation in industry trade shows / Organization of the 2021 General Assembly and the 5th Anniversary evening. #SocialMedia: management of the first edition of the B2C digital campaign "Le Mois du Vrac" in March 2022 with the launch of an IG account and ambassador recruitment, creation of visual and written content on FB and LKN, monitoring and community management. #Editorial: redesign and editor-in-chief of a quarterly internal webzine and annual activity reports via InDesign / Conception, launch, and editor-in-chief of a monthly newsletter via Mailjet / Writing of occasional advertorials in the B2B magazine BioLinéaires.#Management: recruitment and supervision of 2 interns.