About Julie
French
Native or bilingual
English
Fluent
Experience
- du CFA ESCC et Institution Notre DameDigital and Community Management Trainer and Social Media ManagerJanuary 2016 - Today (10 years and 5 months)Training in Digital and Community Management: Design and delivery of training for Bac+2 and Bac+3 level students in digital marketing and community management. Training modules provided: Social media strategy, content creation, community management, social media tools, etc. Adaptation of teaching materials and methods to learner needs. Business Digitalization: Supporting companies in their digitalization by offering training and workshops on the use of social media for professional purposes.
- FreelanceSocial Media ManagementJanuary 2013 - Today (13 years and 5 months)Social Media Strategy Management for Various Clients: Development and implementation of social media strategies on Facebook, Instagram, LinkedIn, and Tiktok for diverse clients (examples: CFA ESCC - training sector, Apus Apuces - wildlife care center sector). Increasing brand visibility and audience engagement, with measurable results: Institution Notre Dame: 50% increase in Instagram community in 18 months, average engagement rate of 30% on posts. Apus APuces: 45% growth in organic reach on Facebook in 6 months. Engaging Multimedia Content Creation: Design and creation of high-quality visual content (photos, videos, graphics) adapted to each platform and audience. Writing optimized social media text content (copywriting), with particular attention to brand identity and client tone of voice. Use of video editing tools (e.g., CapCut) and graphic design tools (e.g., Canva, Adobe Photoshop) to produce professional content. Online Community Management and Engagement: Managing and moderating communities on various platforms, fostering interactions and responding to comments and messages. Organizing online events to stimulate community engagement and develop brand awareness. Crowdfunding and Event Management: Design and implementation of successful crowdfunding campaigns (examples: Les martinets: €10,000 raised, Clapier: €2,500 raised). Organization and management of events (online and/or offline) to promote clients and their products/services.
- DIAM InternationalWeb Project Manager, Web Developer, Graphic DesignerRETAIL (LARGE RETAILERS)January 2010 - January 2013 (3 years)Les Mureaux, France- Website creation: PHP, Mysql- Graphic design with the Adobe suite- Creation according to specifications and consideration of UX/UI design
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Education
- Webmaster CertificateCNAM2010Création de sites web
- Adult Trainer CertificateOpen Classroom2015Créer des modules, parcours pédagogiques