Freelancer profile translated to English.

Description

Hello and welcome! 👋

I'm Julie, a Senior Digital Marketing Consultant, Acquisition Expert, and Founder of Spar Strategic.

My career has led me to drive growth for over 100 clients. From agility in a digital agency to the demands of global groups like Versace (Trade Marketing & Luxury) and Somfy (B2B Channels), I've developed a global, results-oriented business vision.

Today, I leverage this dual expertise to help SMEs, Start-ups, and Brands maximize their revenue. By entrusting me with your project, you're collaborating with a strategic, ROI-focused partner.

🚀 My Areas of Expertise

Google Ads & SEA: Audit, structuring, and continuous optimization of your campaigns to generate qualified leads or boost your E-commerce sales.

Trade Marketing & Omnichannel: Structuring and managing your distribution networks (Luxury, Tech, Industry).

Digital Project Management: Conversion funnels, web launches, and standardized processes (SOPs).

Tracking & Data (GA4 / GTM): Configuration to precisely measure the success of every euro invested, with clear, jargon-free reports.

📈 Why Work Together?

+100 Managed Accounts: Multi-sector experience that allows me to immediately identify what works and protect your budget.

The Versace & Somfy Standard: The rigor and standards of world leaders combined with the flexibility of an independent.

100% ROI-Focused Culture: Management focused on acquisition cost and your profitability.

SASU Structure (VAT invoicing). You retain 100% ownership of your accounts.

🎯 Ready to Accelerate?

Contact me to discuss your goals!

Languages

French
Native or bilingual
English
Conversational
Spanish
Basic
Chinese
Basic

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km)

Riu Marketing
Head of Delivery
September 2025 - April 2026 (7 months)
La Ciotat, France
Operations Management & Delivery Excellence
Ensuring Quality: Guarantee that deliverables and campaigns (Google Ads, Social Ads, SEO...) meet the agency's excellence standards and client objectives.

KPI Adherence: Track key performance indicators (KPIs) for projects and implement action plans in case of deviations.

Arbitration Management: Support teams on strategic client accounts or in complex/crisis situations.

Team Management & Leadership
Supervision: Manage, motivate, and develop the skills of the team of consultants and project managers.

Planning: Manage capacity planning (assigning clients/projects based on workload and individual expertise).

Recruitment: Anticipate resource needs, recruit future talent, and manage the network of partner freelancers.

Process Optimization & Profitability
Standardization: Create, optimize, and document work methods (SOPs) to increase efficiency and scalability.

Financial Monitoring: Monitor project profitability (time spent vs. budget sold) and optimize the agency's operating margin.

Tools: Manage and optimize the project management tool stack (Asana, ClickUp, Notion, Slack...).
Freelance
Marketing Specialist
January 2023 - December 2025 (2 years and 11 months)
Paid Acquisition Strategy (SEA): Creation, targeting, and optimization of your advertising campaigns (Google Ads, Meta Ads) to generate qualified leads or skyrocket your e-commerce revenue.

Digital Project Management & Growth: Comprehensive audit of your ecosystem, defining your needs, coordinating your web launches, and optimizing your conversion funnels.

Inbound Marketing & Visibility: Content strategies, SEO alignment, and implementation of automation campaigns (email marketing) to turn visitors into loyal customers.

Performance Analysis & Tracking: Configuration of your analytics tools (GA4, Google Tag Manager) to precisely track every euro invested and maximize your ROI.
BuxumLunic
Digital Project Manager
August 2024 - August 2025 (1 year)
Geneva, Switzerland
Web & Digital Project Management: Complete coordination, deadline adherence, schedule creation, and needs definition from strategy to final delivery.

Acquisition Strategy (SEA) & Google Ads: Creation, structuring, and optimization of your advertising campaigns to generate qualified leads or boost your online sales.

Performance Tracking: Configuration of your analytics tools (Google Analytics GA4, Google Tag Manager) to precisely measure the success of each action.

Account Management & Consulting: Analysis of your business needs, transparent performance reviews, and continuous strategic recommendations.