Freelancer profile translated to English.
Back to original languageAbout Julie
Passionate marketing consultant specializing in the development of innovative marketing strategies, I collaborate with companies of all sizes to strengthen their market position.
My versatility allows me to intervene at various levels, from in-depth market analysis to the design and implementation of impactful campaigns. Through a comprehensive approach, I am committed to understanding the specific needs of each client and developing tailor-made solutions, from branding to optimizing communication channels, including the strategic use of social media.
In summary, I can intervene to:
• Analyze the market, competition, targeting, positioning, branding, and your company's data
• Define precise objectives and marketing strategy
• Develop a new brand identity or rework the existing one: graphic charter, logo, marketing and communication materials
• Improve the UX and UI of your company's website
• Implement monitoring and audits of the results related to the new strategy
Let's team up to propel your business to new heights with a solid and relevant marketing strategy!
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Peter & MayMarketing ConsultingFASHION AND COSMETICSFebruary 2023 - April 2023 (2 months)Paris, FranceDevelopment of a social media strategy dossier aimed at increasing followers.- Audit: analysis of statistics, audience, competition, and Instagram account.- Strategies to increase followers, engage the community, and foster loyalty, along with actions to implement: fundamentals, influencer marketing, ads, wholesale marketing.- Planning of immediate and long-term actions.
- SoumabyB2B Dossier WriterFASHION AND COSMETICSDecember 2022 - January 2023 (2 months)Paris, FranceCreation of a brand presentation dossier for B2B prospects to develop the company in Europe.
- Deckers France SAS (UGG)
On Malt
Trade Marketing Manager for UGG (Freelance, then Permanent)FASHION AND COSMETICSNovember 2019 - June 2022 (2 years and 7 months)Paris, France- Management of marketing with wholesale partners: major French accounts and EMEA sports-lifestyle accounts.- Creation of 360° marketing activation plans: online, in-store, visual merchandising, events, display, sponsorship, social media, influencer marketing.- Conceptualizing and implementing EMEA strategies, KPIs, short and medium-term objectives.- Preparation and participation in collection meetings with the sales team to present marketing strategies, product priorities, and the overall marketing plan for the season.- Management of the trade marketing budget, allocation based on objectives/orders/marketing strategies.- In charge of "Art of Kindness" weeks in France: organizing volunteer and charitable activities to help associations, for the environment...
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Education
- Bachelor in Fashion and Luxury MarketingSupdeMod2016
- Master 1 in Digital Marketing & E-commerceSupdePub2017