About Julie
French
Native or bilingual
Experience
- Chauvin ArnouxSEM ManagerRETAIL (LARGE RETAILERS)May 2021 - Today (5 years and 1 month)92600 Asnières-sur-Seine, France- Launch and optimization of SEA (Google Search) and SMO (Facebook and Linkedin) campaigns in France and internationally- Creation of editorial content (Community Management)- Implementation of a media plan (Facebook, Twitter, Linkedin, Youtube)- SEO audit and deployment of a relevant natural referencing strategy- Creation of landing pages for digital campaigns- Creation and implementation of tracking via the Google Tag Manager tool- Setup of intuitive KPI monitoring dashboards (Data Studio)- Analysis and optimization of digital campaigns
- BASE & COMarketing Project ManagerDIGITAL AND ITJanuary 2021 - May 2021 (4 months)Paris, France- Client portfolio management- Proposal of an action plan (affiliation platform, SEA, SMO)
- InfoPro DigitalHead of Emailing EuropeCONSULTING AND AUDITSApril 2017 - January 2021 (3 years and 10 months)Anthony- Definition of action plans via emailing and SMO- Management of emailing campaigns via NP6 (15/day)- Management of a team of 2 people- 150 clients in France and abroad (UK, Italy, Belgium…)- Generation of 300 B2B leads per day- Weekly analysis of KPIs in emailing and SMO (clicks, conversions…)- Improvement of 5% on gross conversion- Improvement of 5% on the gross conversion
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Education
- MBA E-Business (double degree)MBA ESG2015
- Master 2 (M2), Marketing & International RelationsESGCI2015Master 2 (M2), International Trade and Marketing
Certifications
- Google Ads - Display CertificationGoogle2020
- Google Ads - Measurement CertificationGoogle2020