Freelancer profile translated to English.
Back to original languageAbout Julie
Transforming misunderstood web data into useful decisions - that's my job!
I can help you to:
- challenge or define yourbusiness objectives
- create or revise yourtagging plan
- implement your client-side or server-sidetracking
- integrate your marketing campaign tracking
- assist you withCMPconfiguration
- build effectivedashboards
- analyze your data and aid decision-making
- and much more...
My preferred tools: **Google Tag Manager, Google Analytics, and Looker Studio**, but I can adapt to your existing tools!
Clients who have trusted me over the years: Smeno, Mint Energie, LMC Group, CottonBird, Kenzo, BricoMarché, WAAM Cosmetics, Groupe DODO, DEKRA, DOMOTI, Prisma Presse, Condé Nast, Havas Voyage, Direct Filet, Léon, Promod, Perles&Co, Direct Filet ...
A few words about me:
After 8 years in direct marketing, the digital shift was inevitable! I co-founded Digitaleez in 2016 and have since been helping clients navigate the path of data analysis.
After being acquired by a Lyon-based agency, I left the venture in 2024 to return to human-scale projects, with a desire to offer personalized and close-knit service to my clients.
Analytics expert by day, badminton player by night, I share my free time between hiking, trekking, and drawing!
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- DigitaleezCo-founder, Operational Partner, and Web Analytics ExpertMay 2016 - March 2024 (7 years and 10 months)Agency specializing in data analysis and decision-making support. Acquired by WAM Agency (October 2022)
- Led data & digital projects for major clients.
- Implemented company development strategy, administrative management, and team management.
- Scoped and managed projects: created tagging plans, data analysis, decision-making support.
- Developed and delivered online training (participated in Qualiopi certification).
Client sectors: mutual insurance, insurance, luxury, banking, retail, e-commerce, non-profit, energy, cosmetics, press, tourism, restaurants - Agence DataSales DirectorJanuary 2016 - May 2016 (4 months)Commercial closing, client retention, and portfolio managementAnalytics project scopingTeam management
- Arvato Groupe BertelsmannSales ManagerSeptember 2007 - December 2015 (8 years and 3 months)
- Commercial closing, client retention, and portfolio management (€2M): responding to tenders, negotiation, contracting
- Managed digital platform deployment projects for national clients (e.g., implementing a multi-channel marketing management platform at Orange, Castorama, Banque Accord…).
- Coordinated between technical teams and regional directors.
- Operational monitoring: planning, inventory management, and reporting.
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Education
- Business ManagementIAE Lille2007
- Business Communication BTSES2C Limoges2006
Certifications
- Google Data Analytics - Database FundamentalsGoogle Career Certificate2024
- Google Data Analytics - Ask Questions to Make DecisionsGoogle Career Certificate2024