Freelancer profile translated to English.

Description

Your best salespeople are not in your CRM!

They are your power user clients, your partners, your employees. Provided you turn them into an active community.

I am an outsourced CMO, specializing in building B2B communities. I transform scattered members into a community that fosters loyalty, engagement, and brand advocacy.

What I do concretely:

Community Potential Diagnosis:Member mapping, engagement scoring, quantified scenarios, clear decision within 3 weeks.
Ambassador Program Construction:Core team selection, onboarding, animation rituals, ambassador kit, referral mechanics.
Long-term Management:Governance, monthly KPIs, physical and digital events, team autonomy development.

For whom:

B2B industrial companies with a network to activate: installers, distributors, specifiers, employee advocates.
B2B SaaS scale-ups wanting to structure a champions program or a client community, à la HubSpot Academy or Salesforce Trailblazer.

Why me:

12 years at Schneider Electric: designed and managed an internal ambassador community, continuous bilingual FR/EN program, physical events (Paris Marathon, Ambassadors Days), monthly KPI reporting.
Recent client results: +159% followers on an executive's profile I supported for 3.5 years, company page grew 37x. Currently structuring a network of 150 franchisee partners into an ambassador program.
6 courses published on LinkedIn Learning (B2B community marketing and strategy). Other references: L'Oréal Cosmétique Active, Saint-Gobain, CEA, CCM Benchmark Institut.

My method:

CARE. **C**artograph, **A**ctivate, **R**hythm, **E**valuate. Each mission follows these 4 steps, with named deliverables and predefined milestones.

Based in Grenoble, I operate throughout France, on-site and remotely.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Grenoble (up to 30km), Lyon (up to 30km), Chambéry (up to 30km), Valence (up to 30km), Paris (up to 10km)

Schneider Electric
Community Architect
ENERGY AND UTILITIES
January 2014 - Today (12 years and 7 months)
Paris, France
Animation and development of the #SEGreenRunners community, runners committed to the planet (+5K members)

Facebook Group + Instagram
> 8K active members
> 1500K monthly publications
> 800 new members/year
> 3 annual events to bring the community together IRL

Creation and development of the ambassador program
> Annual recruitment and selection of the ambassador team
> Ambassador onboarding
> Ambassador team animation
Web Marketing Strategy Community Management Digital Communication Sports Marketing Community builder
DDB HEALTH
Advertising Manager
CONSULTING AND AUDITS
January 2000 - January 2004 (4 years)
Paris, France
Advertising manager at DDB Health, the health communication agency of the DDB network, serving leading pharmaceutical laboratories, including Sanofi.

End-to-end project management: defining briefs with laboratory marketing departments, coordinating creative and medical teams, monitoring budgets and schedules, ensuring campaign compliance in a strictly regulated environment.

Campaigns targeting healthcare professionals and the general public, on issues where every message engages the brand's scientific credibility.

This experience laid the foundation for my current practice: managing demanding accounts, facilitating dialogue between different expertise areas on the same project, and maintaining a high level of rigor in sectors where approximations are not tolerated.
Advertising Communication Communication Strategy Print Communication 360° Communication
MEDIATIK
CEO of Content Marketing and Storytelling Agency
CONSULTING AND AUDITS
January 2014 - January 2016 (2 years)
France
Founder and CEO of a communication agency specializing in content marketing and digital storytelling.

Dual role of business owner and consultant: business development, client relations, company management on one side; editorial strategy design and production supervision on the other.

At the heart of the business: transforming a brand's expertise into narratives that capture and retain its audiences. Content strategies, editorial guidelines, digital formats (articles, social media, video), management of freelancers and service providers involved in each project.

This experience as a business leader directly informs my practice as an outsourced CMO: I understand a business owner's trade-offs because I've lived them, and I know that content is only valuable if it serves a measurable business objective.
Storytelling Web Marketing Strategy Communication Strategy Web Marketing Web Project Management