Freelancer profile translated to English.
Back to original languageAbout Julie
Digital Marketing & Brand Strategy — Support for Small Brands & Entrepreneurs
Launching your brand or business and don't know where to start? You have a community but it's not converting into sales? You finally want a clear positioning?
With 10 years of marketing experience in various sectors (tech, media, sports & nutrition), I help small brands and entrepreneurs structure their digital strategy, without the budget or complexity of a large company.
Specifically, here's what I bring:
I have supported growing brands with comprehensive Instagram community audits (audience analysis, format performance, concrete and actionable recommendations), multi-channel social media plans (TikTok, Instagram, Facebook…), emailing strategies, and influencer strategies designed for structures with limited resources. I also work on brand positioning, messaging, and the structure of your landing pages to align your digital presence with your conversion goals.
My expertise:
Content strategy & editorial calendar adapted to your company size
Community audit & performance analysis
Brand positioning, tone of voice & messaging
Audience segmentation & acquisition/retention strategy
Product or website launch, with realistic means
Influencer management & engagement rate analysis
Visual asset creation (Canva) & campaign recommendations
My background: Master's in Marketing (Paris), 10 years of marketing experience in various sectors (Sports, nutrition, Retail, Luxury, Cosmetics...), including several years in the UK and Spain.
How we work together: First 20-minute call offered to understand your project and objectives. Clear diagnosis, actionable and realistic plan for your budget, regular follow-up.
Let's talk about your project.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- BulkBrand ManagerHEALTH AND WELLNESSJune 2019 - June 2021 (2 years and 1 month)Cité de Londres, United Kingdom- Implemented the strategy for athletes and influencers, improving CPE/ROI.- Managed a portfolio of 15 French influencers/athletes. (E.g. Hugo Philip, Tristan Defeuillet Vang, Antoine Fambonne...)- Monitored sales and planned NPD launches in collaboration with the R&D team.- Developed 360° marketing actions covering all elements of the marketing mix (Acquisition, Social, CRM, Influence).- Coordinated essential partners and agencies (Design and PR) for the company's success.- Efficiently managed partnerships, events, photoshoots, and marketing activities.- Participated in defining the brand's development strategy.- Presented the 2021-2022 marketing partnerships strategy aimed at increasing brand awareness in Europe.- Evaluated KPI performance through post-campaign reports.- Monitored and analyzed global digital trends to ensure we stay ahead of the competition.- Implemented the Marketing calendar to effectively manage commercial actions.- Defined the ideal customer profile in collaboration with an agency to improve and refine the marketing strategy and boost sales.
- BulkMarketing ExecutiveHEALTH AND WELLNESSDecember 2017 - May 2019 (1 year and 5 months)Cité de Londres, United Kingdom- Participated in business development, generating a 20% YOY sales increase.- Implemented the affiliate marketing program with the Awin platform.- Managed social media (Twitter, Instagram, Facebook, Tiktok) & SEO/SEA, resulting in a +136% YOY growth increase.- Created marketing and merchandising tools (Flyers, toolkits, and newsletters).- Implemented commercial activations specific to France.- Set up email campaigns in collaboration with the CRM department.
- Logitech FranceMarketing AssistantTECHSeptember 2015 - July 2017 (1 year and 11 months)Paris, France- Implemented POS displays in our retail locations to support the sales team.- Managed various events (e.g., festivals, launch parties).- Product referencing and responsible for monitoring our product content on partner sites (e.g., Fnac, Boulanger).- Organized monthly meetings with Key Account Managers to present new products to retail partners.- Developed marketing tools to support the Field Manager.
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Education
- Master 1 & 2 - International Luxury MarketingISTEC Business School2017- Communication et évènements - Web marketing - Business development - Industrie du luxe
- Bachelor's Degree - Business Administration and ManagementPolytechnic University - Valencia, Spain2015Gestion des domaines du marketing, finance, production, logistique, international