About Julie
French
Native or bilingual
English
Fluent
Spanish
Conversational
Dutch
Conversational
Experience
- TUFFHead of DesignFASHION AND COSMETICSMarch 2023 - September 2025 (2 years and 6 months)Amsterdam, NetherlandsTUFF partners with content creators to build unique, creator-driven brands. In my role as Head of Design, I led the entire process — from concept and storytelling to branding and product design. Working within a very small team, I collaborated particularly closely with the sourcing lead to ensure product quality and alignment.
- Innovative Beauty GroupArt DirectorFASHION AND COSMETICSAugust 2021 - February 2023 (1 year and 6 months)Amsterdam, NH, NetherlandsAt Innovative Beauty Group, I led the design team and oversaw projects from concept to final delivery. Managing multiple beauty and lifestyle brands simultaneously, I directed storytelling, branding, packaging, and creative presentations while collaborating closely with sales and marketing to ensure alignment across all deliverables.
- MaesaArt DirectorFASHION AND COSMETICSJanuary 2017 - August 2021 (4 years and 7 months)Levallois-Perret, FranceAt Maesa Group, I created exclusive and private-label beauty brands within a fast-paced, collaborative environment. I directed concept development, visual identity, and packaging across multiple projects, working closely with marketing, designers, and cross-functional teams.
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Education
- Master 2 (M2)Ecole intuit.lab2013Design & visual communication
- Graphic design - Photography - GravingUniversidad Mayor2011Graphic design - Photography - Graving