Julie Potvin

Since 2018, I have been supporting the Museum's teams on their digital visual identity. After creating the intranet design, the Museum commissioned me to translate and enrich its newgraphic charter**, designed solely for print media, to its digital communication channels: **website, social networks, videos, and newsletters.

The graphic design of the mnhn.fr website received particular attention to make itaccessibleto users with disabilities (partially compliant accessibility). Colors and contrasts were checked using tools throughout the creation of the mockups. Additionally, I providedgraphic guidelinesdocuments as well as templates (Photoshop or Adobe Express files) that could be reused by the Museum's teams to produce content for **social networks**: Instagram/Facebook (posts, carousels, stories), YouTube (branding, thumbnails, video intro/outro...). As social networks evolve rapidly, I am currently working on improving and creating new templates to meet new usage patterns.

I was then commissioned to create the Museum'sdesign systemon Figma, which serves as the basis for the 13 visitor sites, libraries, and scientific databases. I am still involved in improving the component library according to the Museum's emerging new needs.

I also created the graphic design for thesignage screenslocated near the entrances of the Jardin des Plantes by creating different templates: workshop schedules, announcements of births at the Menagerie, current exhibitions, etc.

I also collaborate with them occasionally on the graphic design of web content: creation of speciespictogramsfor zoos and gardens, **timelines, infographics**... where the graphics must balance scientific rigor.

Conception / Design: websites, mobile applications, digital campaigns, logos, identities, animations.

Clients: Radio France, National Museum of Natural History, Louvre Museum, Banque de Luxembourg, Nivea, Urwerk Swiss Watches, Journe Watches, National Audiovisual Institute, Arte TV, Ulule, Paris Opera Houses... Agencies: DDB, Rapp, Publicis, Webedia, Soyuz, Divine Comédie, Is&a bloom, Attoma, Meaningful…

Experience in an agency specializing in luxury and fashion. Clients: Princesse Tam-Tam, Comité Colbert, Dior Parfums, KPMG, Cofinoga, Galeries Lafayette...