Freelancer profile translated to English.

Description

I have been an independent designer for 14 years within creative departments for clients or agencies, working for leading companies in various sectors such as banking/insurance, retail, and startups.

I use the design thinking methodology to design user interfaces with simple and intuitive experiences. I work on all online and offline projects.

My interpersonal skills help me collaborate with technical and business teams to design new solutions with a user-centered approach, aligning company strategy, technical constraints, and marketing challenges.

AREAS OF EXPERTISE:

UX / UI:

● Design thinking methodology

● User research: on-site observation, interviews, and user testing.

● Ideation: benchmarking, workshops, personas, experience maps, focus groups

● Design: co-design workshops, storyboarding, customer journeys, information architecture, wireframes, MVPs (XD, Figma, Sketch...).

● Evaluation: audits (Ergonomics, Heuristics), guerrilla & user testing.

Art Direction - Graphic Design:

● Online and offline marketing campaign design: press ads, displays, email campaigns

● Creation of communication and event materials: newsletters, emails, flyers, brochures, publications...

My clients:

● Retail: Ubisoft, Paris Games Week, Hisense, AFG, Psa Motors, Famosa, Bourgeois, Cdiscount, Vtech, Nanoleaf, Hisense

● Banking / Finance: BNP Paribas (Domestic Markets, Cardif, Personal Finance, Real Estate), Saxo Banque, BinckBank, Ibanfirst, Ring Capital

● Production Company: Barjac Production, Making Prod, JM Productions, Septembre Production, Exilène Films, DEMD Productions, GMT Production

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

eurofeu
Lead Product Designer
CIVIL ENGINEERING
February 2022 - June 2022 (4 months)
(No. 2 in Fire Safety in France)
Digital Transformation of the Group

Implementation of an Internal Communication tool:
● Definition of the strategy
● Benchmarking of internal communication solutions such as social networks
● Card sorting workshop to design the architecture of discussion channels
● Communication plan for the pilot launch
● Implementation of gamification to engage users
● Definition of onboarding
● Definition of success KPIs

Redesign and scaling of the Customer Area
● Planning and facilitation of the workshop to define target audiences, their issues, and needs, identification of essential features
● Creation of personas
● Feature prioritization (gap analysis, story map)
● Strategy definition (UX and business-oriented recommendations)
● Formalization of user journeys
● UX, Ergonomic, and UI audit of the current customer area with recommendations
● Communication plan for scaling the customer area
● Definition of onboarding

E-commerce Pilot
● Scoping
● Definition of the pilot scope
● Planning and facilitation of the workshop to define target audiences and product vision
● Development of a story map
User Experience Design UI
RAMSAY SANTE
Lead Product Designer
PHARMACEUTICALS INDUSTRY
October 2021 - October 2021
Creation and facilitation of a bootcamp within the incubator to identify the best opportunities.
• Vision workshop, Business Model Canvas workshop, Experience design and prototyping, Costing and roadmap, Final pitch coaching
Service Design User Experience Design
Ynergie
Lead Product Designer
CIVIL ENGINEERING
June 2021 - May 2022 (10 months)
Creation of the B2C journey (website + web app) for the energy renovation specialist company

• Scoping: Creation and facilitation of workshops (Personas, Visions);
• Definition: User journeys, Service Blueprint, Identification of key features, Prioritization of Epics (MoSCoW) and Release Plan breakdown
• Design: benchmarking (competitive, features), workshops (brainstorming, UX co-design, sitemap, prioritization, user stories), user interviews, user testing, design (wireframes, dynamic prototyping), definition of UX/UI specifications, acceptance testing, creation of display templates + landing pages for the Growth team
• Art Direction - Graphic Design: Adaptation of the B2B charter to B2C
• Management of the design team (3 people)
• Agile cross-functional team
Service Design SAAS User Experience Design User Interface Design