Julie Poaty

I support companies in building and optimizing their client acquisition strategy, with a clear objective: to transform advertising into a real growth lever.

My approach is not limited to launching Ad campaigns. Before investing advertising budget, I analyze the existing situation: offer, sales funnel, messaging, acquisition channels, content, positioning, and customer journey. This step helps identify friction points, areas for improvement, and the most relevant levers for attracting qualified prospects.

I then focus on the acquisition strategy: choosing the right channels based on your market, target audience, and maturity level, with a particular emphasis on paid acquisition via Meta Ads, TikTok Ads, Google Ads, or YouTube Ads as needed. The goal is to build a coherent, profitable strategy aligned with your offer.

I also work on creative strategy, a central element of advertising performance. Marketing angles, messaging, video scripts, creative briefs, static formats, or UGC: each advertising content is designed to capture attention, create interest, and guide the prospect towards action.

When necessary, I can also help you structure or improve your sales funnel: landing page, form, lead magnet, appointment booking page, email sequence, or conversion process. The idea is simple: not just to generate traffic, but to create a system capable of converting.

Thanks to a 360° view of client acquisition, I bring a strategic perspective to your entire setup: organic channels, paid channels, content, funnel, messaging, and performance tracking. I help you understand what's working, what's blocking, and most importantly, what to prioritize to move forward effectively.

I designed and deployed the 360° marketing and communication strategy for a group operating in the B2B agricultural and wine market, working across all levers: digital, print, events, and public relations.

I participated in the positioning and development of several brands, with in-depth work on market understanding, message clarification, and showcasing offers to professional target audiences.

I also supported the launch of new products, from market research to the creation of go-to-market tools: sales materials, web content, email campaigns, corporate messaging, and operational communication elements.

In this capacity, I managed various communication projects in coordination with agencies, service providers, and internal teams: writing creative briefs, production monitoring, deadline adherence, deliverable coordination, and marketing and communication budget optimization.

Skills developed: marketing strategy, 360° communication, branding, brand positioning, B2B marketing, product launch, content creation, project management, agency coordination, digital communication, emailing, sales collateral, budget management.