Julie Perrot

As a freelance photographer, I work in beauty, lifestyle, kids, and jewelry, with a sensitive and natural approach. My experience as an entrepreneur and ceramicist has taught me to understand the challenges faced by creators and brands: translating their universe, showcasing their products, and telling a coherent story through images. I collaborate with fashion, lifestyle, beauty, and craft brands, as well as magazines, producing both portraits and reports. I enjoy capturing the intimacy of creators, authentic moments, and highlighting the details that make a difference. Accustomed to producing content that is both artistic and suitable for digital communication needs, I offer tailor-made photoshoots for campaigns, social media, or print materials. I am also beginning to explore visual creation with AI (MidJourney), a field that greatly inspires and interests me. My work can be seen on julieperrot.com.

For 5 years, I created, developed, and managed the online store for my ceramic brand, Amour Amour. I designed the entire digital ecosystem on Shopify: site creation and optimization, product catalog setup, payment and shipping configuration, app and automation integration (Shopify Flow, inventory management, customer shipping), UX and design improvement, e-commerce SEO, and conversion optimization. My goal: to make the site simple, efficient, and high-performing to support the brand's growth.

Beyond digital, I managed a production workshop and oversaw all stages related to artisanal manufacturing. This allowed me to work on two fronts:

B2C, with direct sales to individuals through the online store, regular launches, and organizing group ceramic classes to share know-how and build a community.

B2B, by collaborating with hotels, restaurants, coffee shops, as well as lifestyle and beauty brands, to develop tableware services, exclusive pieces, or custom-made items.

This dual experience – managing online sales and a production workshop – has given me a comprehensive understanding of the challenges faced by creators, small businesses, and established brands alike.

Today, I want to leverage this expertise for digital projects. My added value: I know Shopify not only from a technical perspective but also through the hands-on experience of an entrepreneur who had to make her website a true daily ally. Therefore, I bring a practical, results-oriented approach that is always tailored to the specific needs of each client.